STEEL CITY LIGHTING
Steel City Lighting is one of the leading UK suppliers of lighting products in the UK. Based in Sheffield, they stock a wide range of lamps and fittings, with particular emphasis placed on energy efficient products.
Steel City Lighting work directly with manufacturers of high quality lighting and electrical products. This means the customer essentially cuts out the ‘middle man’ and benefits from much lower prices in a highly competitive market.
WHAT DO WE DO FOR THEM?
We continually monitor, adjust and actively manage their PPC campaigns to maximise return on investment and ensure that their text ad campaigns and landing pages are carefully customised for conversions.
We promote their bestselling products and key product areas through rigorous google shopping optimisation ensuring the right products are in Google’s shop window with the right bids to help them sell.
To provide users with a great experience once they arrive on the site, our targeted SEO campaign ensures that the navigation is easy to follow and the content on each page makes perfect sense.