DIGITAL CONTENT EXECUTIVE
Rachel is our writing-obsessed digital content executive and is responsible for creating captivating content in support of the wider SEO strategy and campaign objectives of our clients.
With a background in travel writing and social media, Rachel has had articles featured in The Huffington Post, MSN and the University of Leeds as well as working for one of the largest supermarket retailers in the UK.
In addition to researching and optimising online content to add value to the user experience, Rachel is able to reach out to external publishers and journalists to promote and share the great content that is created by the team.
Rachel is also responsible for monitoring content performance and providing actionable insights to drive the success of the content strategy for our clients.
Outside of work, Rachel loves to travel and has spent time living, studying and working in Canada before returning to her Yorkshire roots. She also adores live music and going to gigs, especially when her favourite band Arctic Monkeys are playing… she even has a tattoo dedicated to them!
Creativity and ideas are the two of the key contributors to valuable and effective content, but what happens when the creative juices run dry and your ideas are few and far between? This blog post takes a look at three ways to refuel your content strategy and...
We originally wrote this blog post on why quality content is important for SEO back in January 2013 and we are republishing it exactly as it was today. Do you know why? Because after everything that has happened in the intervening 6 years, including the massive Google...
It’s a common problem many digital marketers face when polishing up a website and making it more accessible to search engines. In fact, “29% of pages have duplicate content” based on a recent study carried out by Raven Tools. Although common, it can be...