DIGITAL CONTENT EXECUTIVE
Rachel is our writing-obsessed digital content executive and is responsible for creating captivating content in support of the wider SEO strategy and campaign objectives of our clients.
With a background in travel writing and social media, Rachel has had articles featured in The Huffington Post, MSN and the University of Leeds as well as working for one of the largest supermarket retailers in the UK.
In addition to researching and optimising online content to add value to the user experience, Rachel is able to reach out to external publishers and journalists to promote and share the great content that is created by the team.
Rachel is also responsible for monitoring content performance and providing actionable insights to drive the success of the content strategy for our clients.
Outside of work, Rachel loves to travel and has spent time living, studying and working in Canada before returning to her Yorkshire roots. She also adores live music and going to gigs, especially when her favourite band Arctic Monkeys are playing… she even has a tattoo dedicated to them!
A well-researched buyer persona can be instrumental in your overall marketing strategy and helps you to personalise content for 'real' people. Having a persona in mind helps you to reach the right people and talk to them in the way they will understand. In this step...
Trends are something we all follow. Whether that’s in fashion or content, keeping up-to-date with a subject matter which is constantly changing and developing is crucial for staying relevant to your audience. Republishing content is a great way to breathe new life...
What does SERP mean? Search Engine Results Pages (SERP) are the results pages that show up in search engines after a user enters an online query. The architecture of a SERP can be varied based on the searchers choice of terminology, phrasing and intention. However, in...