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search engine optimisation

SEO (search engine optimisation) can dramatically improve your website’s visibility in the organic (unpaid) search engine results. A well optimised site receives more traffic and higher levels of engagement than its poorly optimised competitors.

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There are lots of definitions of what SEO means, however, at Zelst, we believe it is simply about optimising your website, pages, content and message for your target audience.

There’s no point in having a great product, service or message if no-one can find you. Similarly, what’s the use in having traffic if you don’t connect and engage with it?

With over two decades of extensive experience, a commercial focus, a proven track record of success and a particular set of skills, Zelst are ideally positioned to be your perfect search engine optimisation partner.

Building successful SEO campaigns for over 10 years

We make it our duty to follow the latest developments in the ever-evolving search engine landscape. This gives our clients the best possible chance of getting found for the search terms and phrases their customers are using.

We will research your business, industry and customers to get a clear picture of the best keywords to target. These will include the core keyword terms used on your main navigation pages as well as the long-tail keywords that might be used to find your key information, blog content, buying guides and so on.

Every website is at the mercy of Google’s algorithms and we can’t guarantee you an instant number one spot or an overnight boom in traffic (and never trust anyone who says that they can). What we can do, however, is to develop an SEO strategy that will help you  engage with a wider audience of targeted people,  reach more customers, grow your presence and business online

client testimonial

“Zelst has worked for us for over 5 years and have helped us to consistently grow our company. We know that we couldn’t have done it without them.

They’re friendly, personal and have taken time and effort to understand our business, guiding us towards better online marketing.”

Steve Mottram, Managing Director


How to avoid the biggest self-inflicted SEO disaster: the site migration

In this ecommerce site SEO migration case study, we show how we minimised visibility and traffic disruption for our client in the wig industry. Following their major site migration, we actually managed to increase search visibility by 21.1% and organic traffic by over 33% within a few weeks of the move.

we know what works, and what doesn’t

We believe that the best relationships are built on mutual trust, openness and honesty. Just as you need to trust and believe in us in order to start working with us, we need to feel the same. Once we have established that, the rest takes care of itself.

Zelst only work with one company in any market, so if we work with you, we are totally committed to you and your success.

We take time to fully understand your business, your market, your team, your resources, your objectives your ambitions and your timescales and then carefully develop a unique strategy which will achieve market leadership for you.

If this sounds like something you’d be interested in pursuing, let’s start a conversation.


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Get in touch today and discuss your plans and objectives with a specialist.