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Google Penalty Removal

When dealing with SEO wrongdoers, Google doesn’t take any prisoners. If you engage in

practices that violate its webmaster guidelines or fail to keep up to speed with the latest

algorithm updates, justice will be served in the form of a Google penalty.


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What is a Google Penalty? 

Some Google penalties are enforced manually to punish unnatural and unethical SEO practices aimed at manipulating a website’s rankings. If you’re found to be purchasing backlinks, obtaining low-quality links from questionable sources or publishing dubious quality or over-optimised content, prepare to watch your rankings plummet or worse, disappear from the search engine results altogether.

Penalties incurred as by-products of Google algorithm updates are less black and white. And whilst they might have endearing names like Penguin and Panda, don’t be fooled by their affectionate labels – they have the power to turn a top-performing website into an endangered species.

Whatever the cause of your penalty, we’ll use our know-how and industry-tested tools to make sure it’s lifted as soon as possible. We have everything we need to conduct extensive backlink analyses and clean-up operations as well as technical website crawls, content audits and continual Webmaster Tools reviews, so you can feel confident that your site is in safe hands.

In the dog-eat-dog world of digital marketing, even a minor drop in rankings can have a serious impact on your website’s visibility in the search engine results. That means fewer visitors, fewer sales and crucially, a severe drop-off in revenue. Our Google penalty removal service helps you get your site back up and running to its full potential as quickly as possible.

Google Partners

Zelst are long term Google Partners, specialised in Search Ads, Mobile and Shopping, with highly trained and experienced Google Certified specialists.

Bing Partners

Zelst are long term Bing Ads Partners, with a team of highly trained and experienced, Bing Certified Professionals.

Facebook Business Ads

Zelst’s highly trained and experienced team of certified professionals will ensure your Facebook and Instagram Campaign will deliver results.

YouTube Advertising

With over 1.9 billion monthly active users and an increasing number of people preferring YouTube over Television, reaching your target audience via video advertising has never been more achievable and affordable. Zelst’s highly trained and experienced team of certified professionals will ensure that your YouTube campaigns get results.


Average increase in conversions for new accounts over last year.


Average reduction in cost per conversion for new accounts last year.


Typical return on investment (ROI) achieved for our clients.

Strong Campaign Performance based on Experience and Expertise

Drawing on previous experience, in-depth research and rigorous analysis, we will help you promote your bestselling and/or high-ticket products whilst limiting wasted clicks on items that are not making the most of your spend.

We will optimise your Google merchant feed to ensure you appear in the most relevant results and you are in front of customers likely to convert. We’ll carry out extensive research to gain a better understanding of your target market, and following submission of your product feed, we’ll monitor and develop your presence on an ongoing basis. This will help you ensure that your brand and products are perceived in the best possible light and that any issues are dealt with promptly, before they become costly or harmful to your business.

The Google Shopping results feature a picture of the product, its price and the name of the supplier. For users, this offers a quick and easy way to search for products online, cutting browsing time and facilitating product comparison. For advertisers, the increased relevancy of the listings results in higher click through rates, lower bounce rates, higher rates of conversion, lower cost per click and a better ROI.

If you need assistance with your next Google Shopping campaign, let’s start a conversation.


Featured Case Studies

Take a look at some brief examples ofour work. For more detailed NDA covered case studies, please get in touch

Let’s Talk….

Get in touch today to discuss your plans and objectives

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