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Keyword Research

Every search begins with those few words that we type in to find what we want, and by

ranking for the terms that potential customers are typing in, you can attract the right kinds

of visitors to your site.

 

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What is Keyword Research? 

Effective keyword research can reveal gaps in the market, predict shifts in demand and enable you to speak your customers’ language. This helps you to maximise your visibility in the search engine results, provide the best possible user experience and ensure that relevant people are able to find your website using their chosen search terms.

Keyword research and digital marketing go hand in hand, and one cannot occur without the other. Researching how existing and potential customers search for your product or service is vital if you want to provide them with the information they want and ensure that they find you online.

By using well-researched keywords and phrases across your site and within your content, you can take advantage of the latest trends and opportunities whilst ranking for the core terms that are most important to your business.

Google Partners

Zelst are long term Google Partners, specialised in Search Ads, Mobile and Shopping, with highly trained and experienced Google Certified specialists.

Bing Partners

Zelst are long term Bing Ads Partners, with a team of highly trained and experienced, Bing Certified Professionals.

Facebook Business Ads

Zelst’s highly trained and experienced team of certified professionals will ensure your Facebook and Instagram Campaign will deliver results.

YouTube Advertising

With over 1.9 billion monthly active users and an increasing number of people preferring YouTube over Television, reaching your target audience via video advertising has never been more achievable and affordable. Zelst’s highly trained and experienced team of certified professionals will ensure that your YouTube campaigns get results.

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Average increase in conversions for new accounts over last year.

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Average reduction in cost per conversion for new accounts last year.

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Typical return on investment (ROI) achieved for our clients.

Strong Campaign Performance based on Experience and Expertise

Drawing on previous experience, in-depth research and rigorous analysis, we will help you promote your bestselling and/or high-ticket products whilst limiting wasted clicks on items that are not making the most of your spend.

We will optimise your Google merchant feed to ensure you appear in the most relevant results and you are in front of customers likely to convert. We’ll carry out extensive research to gain a better understanding of your target market, and following submission of your product feed, we’ll monitor and develop your presence on an ongoing basis. This will help you ensure that your brand and products are perceived in the best possible light and that any issues are dealt with promptly, before they become costly or harmful to your business.

The Google Shopping results feature a picture of the product, its price and the name of the supplier. For users, this offers a quick and easy way to search for products online, cutting browsing time and facilitating product comparison. For advertisers, the increased relevancy of the listings results in higher click through rates, lower bounce rates, higher rates of conversion, lower cost per click and a better ROI.

If you need assistance with your next Google Shopping campaign, let’s start a conversation.

 

Featured Case Studies

Take a look at some brief examples ofour work. For more detailed NDA covered case studies, please get in touch

Let’s Talk….

Get in touch today to discuss your plans and objectives

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