WHAT IS KEYWORD RESEARCH?
Not to put too fine a point on it, but it’s the key to your digital marketing success. Every search begins with those few words that we type in to find what we want, and by ranking for the terms that potential customers are typing in, you can attract the right kinds of visitors to your site.
After all, it’s not about getting found by any old Tom, Dick and Harry. It’s about luring in those lovely folk who’ll take an active interest in your brand, buy your products and enquire about your services.
Effective keyword research can reveal gaps in the market, predict shifts in demand and enable you to speak your customers’ language. This helps you to maximise your visibility in the search engine results, provide the best possible user experience and ensure that relevant people are able to find your website using their chosen search terms.
HOW DO WE DELIVER IT?
We begin by discussing the key terms that you would like to rank for and identifying the main landing pages on your site. Next, we use our well-trained eyes, investigative nose and unrelenting research skills to seek out any new keyword opportunities that are likely to attract relevant visitors. Each keyword is checked using industry leading tools to ensure that ranking for that term is feasible and carries potential benefits for you.
Having developed and fine-tuned this list, we assign the best sets of keywords to the most relevant pages on your site. If a relevant page doesn’t exist, we create one and develop optimised content to accommodate the new keyword.
This information provides us with a solid foundation from which to develop tailored SEO and PPC campaigns that target the keyword terms your customers are using. The progress of your keywords are then monitored on an ongoing basis to ensure that our efforts are paying off and to alert us to any issues and new opportunities.
WHAT ARE THE BENEFITS OF KEYWORD RESEARCH?
Keyword research and digital marketing go hand in hand, and one cannot occur without the other. Researching how existing and potential customers search for your product or service is vital if you want to provide them with the information they want and ensure that they find you online.
By using well-researched keywords and phrases across your site and within your content, you can take advantage of the latest trends and opportunities whilst ranking for the core terms that are most important to your business.