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Keyword Research

Every search begins with those few words that we type in to find what we want, and by ranking for the terms that potential customers are typing in, you can attract the right kinds of visitors to your site.

We believe that Keyword Research is still one of the key foundation blocks of any successful SEO campaign, but good keyword research is more than simply creating a list of a few terms you want to rank for. It’s about identifying and understanding exactly who you are trying to appeal to, what information they need and want to know, how they search, at what stages of the buying process they search, who you are competing with and a vast range of other factors that are essential to developing to right keyword strategy for your organisation.

With over two decades of extensive experience, training and expertise, a commercial focus, a proven track record of success and a particular set of skills, Zelst are ideally positoned to be your perfect Search Engine Optimisation Partner and deliver the ultimate Keyword Research and Keyword Strategy for your organisation.


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average organic traffic growth across clients


average increase in search visibility


average revenue growth across clients

What is Keyword Research?

Effective keyword research can reveal gaps in the market, predict shifts in demand and enable you to speak your customers’ language. This helps you to maximise your visibility in the search engine results, provide the best possible user experience and ensure that relevant people are able to find your website using their chosen search terms.

Keyword research and digital marketing go hand in hand, and one cannot occur without the other. Researching how existing and potential customers search for your product or service is vital if you want to provide them with the information they want and ensure that they find you online.

By using well-researched keywords and phrases across your site and within your content, you can take advantage of the latest trends and opportunities whilst ranking for the core terms that are most important to your business.

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