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Keyword Research

Every search begins with those few words that we type in to find what we want, and by ranking for the terms that potential customers are typing in, you can attract the right kinds of visitors to your site.

We believe that Keyword Research is still one of the key foundation blocks of any successful SEO campaign, but good keyword research is more than simply creating a list of a few terms you want to rank for. It’s about identifying and understanding exactly who you are trying to appeal to, what information they need and want to know, how they search, at what stages of the buying process they search, who you are competing with and a vast range of other factors that are essential to developing to right keyword strategy for your organisation.

With over two decades of extensive experience, training and expertise, a commercial focus, a proven track record of success and a particular set of skills, Zelst are ideally positoned to be your perfect Search Engine Optimisation Partner and deliver the ultimate Keyword Research and Keyword Strategy for your organisation.


Average Annual Organic Traffic Growth Across Zelst Clients


Average Increase in Search Visibility Across Zelst Clients


Average Return on Investment (ROI) Achieved for our Clients.

What is Keyword Research?

Effective keyword research can reveal gaps in the market, predict shifts in demand and enable you to speak your customers’ language. This helps you to maximise your visibility in the search engine results, provide the best possible user experience and ensure that relevant people are able to find your website using their chosen search terms.

Keyword research and digital marketing go hand in hand, and one cannot occur without the other. Researching how existing and potential customers search for your product or service is vital if you want to provide them with the information they want and ensure that they find you online.

By using well-researched keywords and phrases across your site and within your content, you can take advantage of the latest trends and opportunities whilst ranking for the core terms that are most important to your business.

Google Partners

Zelst are long term Google Partners, specialised in Search Ads, Mobile and Shopping, with highly trained and experienced Google Certified specialists.

Bing Partners

Zelst are long term Bing Ads Partners, with a team of highly trained and experienced, Bing Certified Professionals.

Facebook Business Ads

Zelst’s highly trained and experienced team of certified professionals will ensure your Facebook and Instagram Campaign will deliver results.

YouTube Advertising

With over 1.9 billion monthly active users and an increasing number of people preferring YouTube over Television, reaching your target audience via video advertising has never been more achievable and affordable. Zelst’s highly trained and experienced team of certified professionals will ensure that your YouTube campaigns get results.

Strong Campaign Performance based on Experience and Expertise

We believe that the best relationships are built on mutual trust, openness and honesty. Just as you need to trust and believe in us in order to start working with us, we need to feel the same. Once we have established that, the rest takes care of itself.

Zelst only work with one company in any market, so if we work with you, we are totally committed to you and your success.

We take time to fully understand your business, your market, your team, your resources, your objectives your ambitions and your timescales and then carefully develop a unique strategy which will achieve market leadership for you, being totally honest with you about what this will involve, the likely timescales and what will be needed from you.

If this sounds like something you’d be interested in pursuing, let’s start a conversation.

Featured Case Studies

Take a look at some brief examples ofour work. For more detailed NDA covered case studies, please get in touch

How Can You Tell if SEO Works?

How an Education Sector Site grew Its Organic Search Traffic by 370% in two years with Zelst, whilst its sister site went from 50% growth to 33% decline in 12 months after switching agency.

Building organic traffic to a brand new website

How we grew our travel client’s organic traffic by 23,753%, improved Domain Authority by 325%, Search Visibility by 783% and captured over 30 page 1 rankings in just 1 year.

Natural link building to increase domain authority

How we improved domain authority by 127%, followed linking domains by 7,897% and delivered a 121% increase in revenue in 3 years

Achieving market leadership in construction

How we increased search visibility by 864% and organic search traffic by 5,079% in 3 years.

Growing traffic using content

How we increased organic content traffic by 1,353%, improved domain authority by 165%, search visibility by 216% and contributed to an increase of 120% in revenue in 3 years.

How to Grow a Business Through a PPC Conversion Model

How Zelst Have Delivered a Return on Ads Spend (ROAS) of over 11 for our Health & Beauty ecommerce client and achieved over 94% Annual Sales Growth through Pay Per Click/Biddable Media.

So, What Are You Waiting For?

Get in touch today to discuss your plans and objectives

Let's talk....

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