It’s the road to success for businesses that want to go places. When a user searches for a product or service, this often brings up a number of results from nearby businesses – whether or not a location has been specified. Local SEO puts your business on the map for searches of this kind.
Think global, act local.
People buy from people and people tend to prefer to deal with people who are on their doorstep. Google recognises this and also understands local intent (searches where the resource people are looking for is close to the persons location), so much so that now nearly 50% of all searches on Google are seeking local information.
Whether your business and website is big or small, Local Search offers you the opportunity to get found by the most important people to your business or organisation: your customers, users, prosepctive employees and key stakeholders.
With over two decades of extensive experience, training and expertise, a commercial focus, a proven track record of success and a particular set of skills, Zelst are ideally positoned to be your perfect Search Engine Optimisation Partner and deliver the ultimate in Local SEO for your organisation.
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What is Local SEO?
Local SEO, or Local Search Optimisation, involves optimising your presence on Google My Business making Google understand the location of your business and the markets it serves and making sure you’re easy to find in other local search listings, such as Bing Places for Business and directories. In other words, no matter which path a nearby user might take to find your site, you should aim to make their journey as easy as possible.
With Google continuing on its quest to make the search engine results ever more personalised, local results are more prominent than ever before. But the importance of local SEO stems from more than just a desire to rank well. Fundamentally, it’s about making your business easy for users in your area to find.
Today’s users are not only shopping online, but also looking to local businesses to find the products and services they want. Google loves a local business and with the right SEO strategy in place, local users will find a place in their hearts for you too.
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Get in touch today and discuss your plans and objectives with a specialist.