WHAT IS LOCAL SEO?
It’s the road to success for businesses that want to go places. When a user searches for a product or service, this often brings up a number of results from nearby businesses – whether or not a location has been specified. Local SEO puts your business on the map for searches of this kind.
This involves having a presence on Google Places for Business, making Google understand the location of your business and the markets it serves and making sure you’re easy to find in local search listings and directories. In other words, no matter which path a nearby user might take to find your site, you should aim to make their journey as easy as possible.
Unless you’re the only business fulfilling a particular niche in your area, you’ll need to work hard to make your listing shine like the stars that illuminate the local search engine results. One with positive reviews, engaging copy and enticing, high quality images will attract local users and is likely to generate more clicks and conversions than one with a less-than-sparkling local presence.
HOW DO WE DELIVER IT?
Having a watertight local SEO strategy is integral to the success of your overall campaign. To give you the best possible chance of competing, we begin with a thorough analysis of your local market to glean a detailed understanding of users’ behaviours when searching for local businesses like yours.
Using this information, we devise a targeted and cost effective local SEO strategy to help potential customers in your area to find your business, and to encourage them to choose you over your competitors.
Even if you appear in every relevant directory across the web, you won’t be found unless the listings are correctly optimised for the search engines. We uncover local keyword opportunities and undertake meticulous local search optimisation to ensure that each and every listing is completed with relevant, detailed and up-to-date information that will help you outshine local competition.
HOW DOES IT BENEFIT YOU?
With Google continuing on its quest to make the search engine results ever more personalised, local results are more prominent than ever before. Their 2014 ‘Pigeon’ algorithm update confirmed this, with local SEO specialists deducing that they are increasingly being tied in with organic rankings.
But the importance of local SEO stems from more than just a desire to rank well. Fundamentally, it’s about making your business easy for users in your area to find.
Today’s internet users are not only shopping online, but also looking to local businesses to find the products and services they want. Google loves a local business and with the right SEO strategy in place, local users will find a place in their hearts for you too.