It’s the road to success for businesses that want to go places. When a user searches for a
product or service, this often brings up a number of results from nearby businesses – whether
or not a location has been specified. Local SEO puts your business on the map
for searches of this kind.
What is Local SEO?
Local SEO involves having a presence on Google Places for Business, making Google understand the location of your business and the markets it serves and making sure you’re easy to find in local search listings and directories. In other words, no matter which path a nearby user might take to find your site, you should aim to make their journey as easy as possible.
With Google continuing on its quest to make the search engine results ever more personalised, local results are more prominent than ever before. But the importance of local SEO stems from more than just a desire to rank well. Fundamentally, it’s about making your business easy for users in your area to find.
Today’s users are not only shopping online, but also looking to local businesses to find the products and services they want. Google loves a local business and with the right SEO strategy in place, local users will find a place in their hearts for you too.
Facebook Business Ads
Zelst’s highly trained and experienced team of certified professionals will ensure your Facebook and Instagram Campaign will deliver results.
With over 1.9 billion monthly active users and an increasing number of people preferring YouTube over Television, reaching your target audience via video advertising has never been more achievable and affordable. Zelst’s highly trained and experienced team of certified professionals will ensure that your YouTube campaigns get results.
Average increase in conversions for new accounts over last year.
Average reduction in cost per conversion for new accounts last year.
Typical return on investment (ROI) achieved for our clients.
Strong Campaign Performance based on Experience and Expertise
Drawing on previous experience, in-depth research and rigorous analysis, we will help you promote your bestselling and/or high-ticket products whilst limiting wasted clicks on items that are not making the most of your spend.
We will optimise your Google merchant feed to ensure you appear in the most relevant results and you are in front of customers likely to convert. We’ll carry out extensive research to gain a better understanding of your target market, and following submission of your product feed, we’ll monitor and develop your presence on an ongoing basis. This will help you ensure that your brand and products are perceived in the best possible light and that any issues are dealt with promptly, before they become costly or harmful to your business.
The Google Shopping results feature a picture of the product, its price and the name of the supplier. For users, this offers a quick and easy way to search for products online, cutting browsing time and facilitating product comparison. For advertisers, the increased relevancy of the listings results in higher click through rates, lower bounce rates, higher rates of conversion, lower cost per click and a better ROI.
If you need assistance with your next Google Shopping campaign, let’s start a conversation.
Featured Case Studies
Take a look at some brief examples ofour work. For more detailed NDA covered case studies, please get in touch
Get in touch today to discuss your plans and objectives