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Local SEO

It’s the road to success for businesses that want to go places. When a user searches for a product or service, this often brings up a number of results from nearby businesses – whether or not a location has been specified. Local SEO puts your business on the map for searches of this kind.

Think Global, Act Local

People buy from people and people tend to prefer to deal with people who are on their doorstep.  Google recognises this and also understands local intent (searches where the resource people are looking for is close to the persons location), so much so that now nearly 50% of all searches on Google are seeking local information.

Whether your business and website is big or small, Local Search offers you the opportunity to get found by the most important people to your business or organisation: your customers, users, prosepctive employees and key stakeholders.

With over two decades of extensive experience, training and expertise, a commercial focus, a proven track record of success and a particular set of skills, Zelst are ideally positoned to be your perfect Search Engine Optimisation Partner and deliver the ultimate in Local SEO for your organisation.


Average increase in conversions for new accounts over last year.


Average Increase in Search Visibility Across Zelst Clients


Average Annual Organic Traffic Growth Across Zelst Clients

What is Local SEO?

Local SEO, or Local Search Optimisation,  involves optimising your presence on Google My Business  making Google understand the location of your business and the markets it serves and making sure you’re easy to find in other local search listings, such as Bing Places for Business and directories. In other words, no matter which path a nearby user might take to find your site, you should aim to make their journey as easy as possible.

With Google continuing on its quest to make the search engine results ever more personalised, local results are more prominent than ever before. But the importance of local SEO stems from more than just a desire to rank well. Fundamentally, it’s about making your business easy for users in your area to find.

Today’s users are not only shopping online, but also looking to local businesses to find the products and services they want. Google loves a local business and with the right SEO strategy in place, local users will find a place in their hearts for you too.

Google Partners

Zelst are long term Google Partners, specialised in Search Ads, Mobile and Shopping, with highly trained and experienced Google Certified specialists.

Bing Partners

Zelst are long term Bing Ads Partners, with a team of highly trained and experienced, Bing Certified Professionals.

Facebook Business Ads

Zelst’s highly trained and experienced team of certified professionals will ensure your Facebook and Instagram Campaign will deliver results.

YouTube Advertising

With over 1.9 billion monthly active users and an increasing number of people preferring YouTube over Television, reaching your target audience via video advertising has never been more achievable and affordable. Zelst’s highly trained and experienced team of certified professionals will ensure that your YouTube campaigns get results.

Strong Local SEO Campaign Performance based on Experience and Expertise

We believe that the best relationships are built on mutual trust, openness and honesty. Just as you need to trust and believe in us in order to start working with us, we need to feel the same. Once we have established that, the rest takes care of itself.

Zelst only work with one company in any market, so if we work with you, we are totally committed to you and your success.

We take time to fully understand your business, your market, your team, your resources, your objectives your ambitions and your timescales and then carefully develop a unique strategy which will achieve market leadership for you, being totally honest with you about what this will involve, the likely timescales and what will be needed from you.

If this sounds like something you’d be interested in pursuing, let’s start a conversation.

Featured Case Studies

Take a look at some brief examples ofour work. For more detailed NDA covered case studies, please get in touch

How Can You Tell if SEO Works?

How an Education Sector Site grew Its Organic Search Traffic by 370% in two years with Zelst, whilst its sister site went from 50% growth to 33% decline in 12 months after switching agency.

Building organic traffic to a brand new website

How we grew our travel client’s organic traffic by 23,753%, improved Domain Authority by 325%, Search Visibility by 783% and captured over 30 page 1 rankings in just 1 year.

Natural link building to increase domain authority

How we improved domain authority by 127%, followed linking domains by 7,897% and delivered a 121% increase in revenue in 3 years

Achieving market leadership in construction

How we increased search visibility by 864% and organic search traffic by 5,079% in 3 years.

Growing traffic using content

How we increased organic content traffic by 1,353%, improved domain authority by 165%, search visibility by 216% and contributed to an increase of 120% in revenue in 3 years.

How to Grow a Business Through a PPC Conversion Model

How Zelst Have Delivered a Return on Ads Spend (ROAS) of over 11 for our Health & Beauty ecommerce client and achieved over 94% Annual Sales Growth through Pay Per Click/Biddable Media.

So, What Are You Waiting For?

Get in touch today to discuss your plans and objectives

Let's talk about Local SEO....

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