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SEO Migration

What is SEO Migration?

SEO Migration ensures that any changes you make to your website (from switching to https, to moving to a new domain or brand-new site), will be fully understood by Google, so that you retain and grow your search visibility, rankings and traffic, rather than losing it all in a flash.

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With the current rapid pace of technological change, the growth of mobile internet usage and significant changes in platforms such as Magento, it is essential that your website is up to date, benefits from the latest technology and provides the best user experience possible. This often means upgrading your website or developing a brand-new website, which is something that is happening ever more frequently. This, nearly always, involves a substantial investment, which should, in turn, lead to significant improvements in user satisfaction and conversions which should repay the investment. Unfortunately, despite all the considerable improvements that you have envisaged, many new sites often experience huge declines in search visibility, rankings and traffic, even with all the fanfare of a new site launch. This drop off can often take many months, even years to recover from and can cost you a considerable amount of money.

SEO Migration Services

With so many things that can go wrong from an SEO perspective when you move to a new site, it is essential that you find an experienced SEO Migration partner to help guide you through the process and ensure that your move is successful, stress-free and delivers on your investment.

At Zelst we have been helping companies with SEO migrations for over 12 years and have handled numerous site moves, domain migrations, hosting transfers, switches from HTTP to HTTPS and a number of other unusual migrations.

In the last six months, we have helped 5 companies with SEO site migrations and they have all seen improvements in Search Visibility of between 1.4% and 147% and a growth in organic traffic of between 44% and 6,831%. following their moves.

SEO Migration

SEO Migration

SEO Migration Strategy and Process

We find the best results are achieved when we get involved in the process right from the start, from when you first begin thinking of developing a new website. We develop a carefully thought out SEO Migration Strategy, which ensures everyone understands what is going to happen and when, what their role is in the migration, what they should expect and what should be achieved.

We then follow our proven SEO Migration Process to ensure that your SEO migration goes smoothly and to plan, your website launch is perfect with a growth in traffic rather than a decline and you don’t suffer any of the nightmares that so many new website owners are familiar with.

How to avoid the biggest self-inflicted SEO disaster: the site migration

In this ecommerce site SEO migration case study, we show how we minimised the organic search visibility and traffic disruption for our client following their major site migration and actually managed to increase search visibility by 21.1% and organic traffic by over 33% within a few weeks of the move.

we know what works, and what doesn’t

We believe that the best relationships are built on mutual trust, openness and honesty. Just as you need to trust and believe in us in order to start working with us, we need to feel the same. Once we have established that, the rest takes care of itself.

Zelst only work with one company in any market, so if we work with you, we are totally committed to you and your success.

We take time to fully understand your business, your market, your team, your resources, your objectives your ambitions and your timescales and then carefully develop a unique strategy which will achieve market leadership for you.

If this sounds like something you’d be interested in pursuing, let’s start a conversation.


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let's work together

Get in touch today and discuss your plans and objectives with a specialist.