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Blog Index
SEO Trend Predictions for 2024
Why You Should Go To brightonSEO
10 Best SEO Chrome Extensions Available for Free
What is Google SERP Volatility and How to Respond
How to Use Headings for SEO
What is Sustainable Search Marketing?
10 Benefits of Digital Marketing for Your Business
How to Do Keyword Research for Content Writing in 4 Easy Steps
The Value of SEO Site Audits
GA4 Attribution Models Simplified
Why Has My Google Analytics Changed?
Micro and Macro Influencer: Which Is Right for Your Business?
Are Forums Dying? Why Forum Participation Can Boost Your SEO Strategy
Microsoft Launches Performance Marketing Campaigns
What is E-E-A-T in SEO?
Our Top Tips on How to Stay up to Date with Digital Marketing Trends
How to Use Search Marketing to Outperform Competitors
Why is Title Tag Optimisation Important?
15 Best Proofreading Tips
How to Optimise for Google Featured Snippets in 10 Steps
Bing Ads Vs Google Ads: The Benefits of Bings Ads
Digital Marketing for Local Sports Clubs Guide
How Zelst’s Predictions for SEO Trends for 2021 Fared
How to Get a Job in Digital Marketing
The Latest Social Media Trends Predicted for 2022
10 of the Best Christmas Marketing Campaigns
Why are Backlinks Important in SEO?
10 Search Marketing Myths Busted
Wellness Tips for Office Workers: National Stress Awareness Day 2021
How to Build Brand Loyalty
10 Tips for Optimising Your Black Friday Social Media Activity
10 Benefits of Video Marketing on Instagram
What Can I Do to Get Fake Online Reviews Removed?
The Google Ads Kick-Ass Guide to Black Friday
Black Friday Digital Marketing: 16 Things to Think About
Exciting Company Growth at Zelst
Why is Quality Content Important for SEO?
Strange Mobile Usability Issues Reports
In-house Marketing vs Agency | Pros and Cons of Outsourced Marketing
How to Improve Your Business’ Instagram Accessibility for Visually Impaired Users
Print vs Digital: Why Online Content is so Important
Everything You Need To Know About Social Media Influencer Marketing
Different Types of Digital Marketing Agencies Explained
19 Major Google Shopping Problems
Page Title Update Confirmed by Google
How to Promote Music Through Social Media Music Marketing
A Guide to the Google Page Experience/Core Web Vitals Update
Effective eCommerce Reactive Marketing Examples
How to Convert Instagram Followers into Sales
How to Improve Your Business’ TikTok Accessibility for Hearing Impaired Users
How to Respond to Negative Reviews
20 Best Social Media Marketing Tips for Businesses
Ten Instagrammable Places in Harrogate
Are Google Images Free to Use?
19 Inspiring Ways to Generate Content Ideas
How to Stop the Wrong Page Ranking for Your Target Keyword
How to Share Content and Get Others to Share Yours
Content Marketing Glossary
5 Benefits of Work Experience for Students
Ultimate Guide to Creating Buyer Personas
The Best Places for Lunch in Harrogate
How to Prepare a Case Study in 5 Simple Steps
Jobhunting During Lockdown: A Success Story
PPC Terms Explained | The Ultimate PPC Glossary
7 Game-Changing Ways to Use Google Trends for SEO
15 Easy SEO Wins to Outrank Your Competitors on Google
Facebook Ads and the Impact of iOS 14
Full-service Agency vs Specialist Agency in Digital Marketing
2021 Social Media Trends Every Marketer Needs to Know
2020 Organic and Paid Search Growth Highlights at Zelst
12 SEO Trends for 2021
The Google Core Update December 2020
Republishing Content: Breathe New Life Into Your Copy
4 Simple Steps to Creating a Pillar Content Strategy
The SEO Migration Guide
How to Create Relevant Content in 10 Steps
What are the Best PPC Platforms for Your Business?
How Much Should You Spend on Google Ads this Christmas?
How to Compete with Big Companies using SEO
10 Tips on Using Email Marketing to Generate Leads
4 Ways to Use Artificial Intelligence in SEO
Using User Generated Content: How to Turn Your Customers into Your Promoters
The Implications of Falling Search Visibility and 3 Ways to Reverse It
The Importance of Context in Content Marketing
Understanding Common HTTP Errors
6 Step Checklist to Find the Right Digital Marketing Agency
What is Google Discover and Why Do You Need It?
How to Write SEO Friendly Content
7 Free Digital Marketing Tools We Use Every Day
What is On-Page SEO and Why is it Important?
Zelst Clients’ PPC Performance During the Covid-19 Pandemic
Why You Should be Using Pinterest for Business
How to Disavow Bad Backlinks by Creating a Disavow File
Why You Should Be Repurposing Content
Green Shoots of Recovery in the Spring of Coronavirus
The Truth About Guest Blogging and SEO
8 Ways Web Design and Content Affect Website Bounce Rate
Free Google Shopping Ads – How You Can Benefit
7 SEO Best Practices that are Fundamental in 2020
How to Create a Blog Content Plan in 7 Steps
What does SERP mean and what exactly are SERP Features?
How We Can Help You Through the Coronavirus Crisis
How to be Seen Online During COVID-19
20 Tips for Working From Home Productively
Search Intent-Based Keyword Strategy
Five of the Best Ways to Use Canva for Business
2019 Organic and Paid Growth Highlights at Zelst
Four Ways to Improve Page Speed and Why it Matters
The Zelst Glossary of SEO Key Terms
Lead Form Google Ad Extensions
Long-Tail Keywords and How to Use Them
Four Easy-to-Fix Copywriting Mistakes
The Whys and Hows of Hashtags
3 Objections to a Digital Marketing Investment and Their Solutions
Deceptive Site Ahead or Social Engineering Content Warnings
Social Media Engagement Metrics and How to Use Them
3 Reasons to Invest in Video Ad Campaigns for Google and Social Media
What Makes Good SEO? – A Brief Guide
Five Social Media Tips for Curating a Cohesive Brand
Google Display Advertising: Google Display Campaign Optimisation for Maximising Performance
How to Move Your Website Without Damaging Your SEO
Which Type of Digital Marketing is Best for Your Business?
How to Check Duplicate Content on your Website
Understanding Google Analytics: Definitions of Key Analytics Terms
Understanding Google Analytics: Part 2
2018 Organic and Paid Growth Highlights at Zelst
Upcoming Event: Successful Lead Generation in Digital Marketing
A Complete Guide to Social Media for UK Companies
Digital Doctor Surgery and Q&A January 2019
How to Create an Effective Digital Marketing Budget
My Experience Within a Digital Agency
The Google Medic Update, 5 Months on: the Digital Doctor Returns
The First Ever Digital Doctor Live Stream Q&A Webinar
How to Calculate Your AdWords Budget
Solve your Digital Problems with the Zelst Digital Doctor
AdWords Bidding Strategies: The Battle of the Bids
6 Signs You’re Doing Content Marketing Wrong (and How to Correct it)
What is an Infographic and Why Use Them?
Why Google Analytics Is Important – The Essentials of Campaign Tracking
The Immediate Benefits of SEO; a Beginner’s Perspective
August 2018 Google Algorithm Update. Were you a Winner or Loser? What You Need to Know
Creating a Social Media Style Guide to Better your Online Presence
3 Reasons Why You Should Personalise the Digital Experience (and Exactly How You Can Do It)
Why has Google AdWords Become Google Ads?
Why Is Content Marketing Important For Your Business?
The Art of (Digital Marketing) War
5 Key Ingredients to a High Performing Blog Post
My Time At Zelst
Three Key Takeaways from Search Leeds 2018
How to Increase Conversions by Optimising Your Product Page
Digital Marketing for Universities, Its Importance and What You Need to Do
SEO Audit Stage 2 – The Detailed Keyword Analysis
The Increasing Importance of Featured Snippets in Search
How Accurate are Mobile Conversion Rates?
Simple Guide to Website GDPR Compliance
The Threat to Your Content That’s Hiding in Plain Sight
What People Searched for in 2017
How Long Should a Meta Description Be in 2018
Build an Online Empire With These Social Media Predictions for 2018
Our Guide to Getting Found on Google
Is Your Online Christmas Marketing Campaign Ready?
3 Ways Content Marketing is Changing in 2018
Getting Physical for National Stress Awareness Day
How to get the Most from Google Shopping
The Digital Toolkit that Delivers Results
The Next Chapter Begins for Zelst in Our New Office!
New AdWords is Here
Attention-Grabbing or SEO Friendly? Beat Competition with Your Content
The Importance of Conversion Rate Optimisation
Damage Control Using Social Media – Brand Reputation Management
Keyword Cannibalisation – Why You Should Watch What You Write
Smart Selling on Social Media Platforms
The Evolution of Social Media for Social Media Day
Using Content to Repair a Damaged Brand Reputation
How to Solve Issues with Duplicate Content
How to Generate a Link through Outreach
The Growing Impact of Voice Search Online
How and Why to Use Instagram For Your Business
My Adventures at Leeds Digital Festival
How Live Streaming Can Benefit Your Brand
Website Migration Checklist
March Google Ranking Update Fred Rocks the SEO World
Does it have to be PPC vs SEO?
Google’s Smarter Real Time Search Kills Checklist SEO
Website Accessibility: Improve Your Site with SEO
What is Social Media and What Can we Expect in 2017?
How will Content Marketing Evolve in 2017?
Knowledge is Power: Fangirling over Featured Snippet
A Week in the Life of Amaya
Introducing the Google Mobile First Index
How will Google Penguin 4.0 Affect Your Site
Possum – Another Google Algorithm Update
Google Updates: What is Penguin 4.0?
The Research Requirements for Effective Content
New Google Merchant Centre
Google is Cracking Down on Pop up Ads
Does SEO Have an Impact on Voice Search Results?
Digital Marketing and the Olympics
The Social Media Acronyms Everyone Should Know
The Importance Of Local SEO
Pokémon GO and Digital Marketing?
How Will the New Google Ads Change Search Marketing
Zelst tackle Google Search Bootcamp!
How the Internet Reacted to the UK’s Brexit Vote
Risk and Reward of Dominating PPC
How Business Blogging Can Improve Your ROI
Recipe for Trouble – LinkedIn, Snapchat, Referendum, Mobile and More
How to Deal with Negative Social Media Comments
Avoiding A Google Manual Penalty
Should You Be Worried By Data Breaches?
The Rise of the Mega-Menu
Google Announces Major AdWords Changes putting Mobile First
How Social Media Changed in May 2016
The Zelst Glossary Of Key SEO Terms
26 Essential Search Engine Optimisation Terms You Should Know
New changes to Shopping for Mobile users
Why Being Mobile Friendly Just Got A Lot More Important
How to Rebrand Your Business
In the Limelight: Peter
Choosing A Digital Strategy: SEO vs. PPC
Creating an SEO Friendly Site Structure that Users will Love
In the Limelight: Charlie
Gambling on Google, Hacks, Stats, Closets and Mobile
Making the Perfect Product Data Feed for Google Shopping
Google Plus or Google Negative? Using Google+ For Business
In the Limelight: Sophie
AdWords is Changing
Why Did Google Issue A Manual Action Penalty This Weekend?
Benefits of Using Facebook For Business
8 of the Best Social Media Platforms for Businesses
The Implications of the New Google Ad Layout Change
Social Media Glossary | The A-Z of Social Media Terms
Digital Marketing Glossary
A Week in the Life of Sarah
How to launch a Brand New Website with Added Zest
How Much of an Impact has Google Shopping Made?
Happy Birthday Twitter
A Week in the Life of Peter
6 Ways to Find Happiness at Work
5 Steps to Becoming an All-Star Content Creator
A Week In The Life of Sophie
Maximising Engagement on Social Media
The Danger of Google Ranking Factor Lists
Protecting Your Site From the Latest Magento Hack
Mobilegeddon: The Aftermath
The Secrets of Successful Link Building in 2015
Search Engine Ranking Factors, Advertising, Christmas and Happiness
Robots, programmatic, the over 55’s and attribution
Site moves, what became of Mobilegedon, the rise and rise of video, Google Tag Manager and Beer
Fossils, HTTPS, Millenials, League Tables and Matt
A slinky new Panda, social media, mobile advertising and an office IT giveaway
More changes to Google Shopping, mobile usage and need to be responsive
Merry Go Rounds, Panda’s, Security and Summer
Blind faith in Google Maps question, Christmas in June and Mince pies
Demise of an Internet Icon, Buy buttons and Site Moves
The Importance of Making Your Website Mobile Friendly
Cold Calling is Dead. Long Live Inbound Marketing!
Profit Driven Search Marketing: Why Flexibility Equals Profitability
Why Use Google Shopping?
Improving Your Inbound Content Marketing
A Quick Recap of the Recent Changes to Google Search
What is Search Network with Display Select?
What is HTTPS and Why is it Important for SEO?
New Study Reveals Organic CTR by Position in the SERPs
Google AdWords Quality Score and its Importance
Seasonal SEO Campaigns
Search Engine Rivalry Between Microsoft’s Bing and Google
Careers Index
Digital Marketing Specialist
Biddable Media Strategist
Social Media Strategist
SEO Strategist
Case Studies Index
Increasing Year-on-Year Organic Search Clicks by 306% with Strategic Content and SEO
Increasing Organic Traffic by 184% in a Specialist Legal Sector
Growing Location Visibility with Google Business Profile by 84%
Benefits of a Black Friday Sale
Benefits of a Pre-Black Friday Sale
Supporting a US Agency with a UK Based Senior Digital Team
Increasing Organic Search Revenue By 168% Using Content
278% Increase in Revenue from Organic Search
Ecommerce Site SEO Migration
Achieving 196.99% Increase in Search Visibility with Targeted Optimisation
Reducing cost per conversion by over 40% with a targeted paid search strategy
Increasing Revenue by 63.03% For Our Ecommerce Client During the Pandemic
Achieving Profitable Sales on Black Friday 2020 vs 2019
How to Grow a Business Through a PPC Conversion Model
Delivering a ROAS of 28.11 (and growing!) with Microsoft Ads
Increasing Audience Retention by 642.95% With a Targeted Content Strategy
Increasing organic search traffic by 84.64% using targeted content optimisation
Growing Search Visibility for a Technology Company
Growing Content to Achieve SERPs Domination
Increasing Organic Search Traffic by Over 900% With an E-a-T Driven Content Strategy
Increasing Organic Search Traffic by 493% With Content
Building Organic Traffic To A Brand New Website
Driving Revenue Growth With Organic Search Traffic
How We Increased Search Visibility by 864% And Organic Search Traffic by 5,079% In Three Years.
Building Links Using Quality Content for an SME Site
Driving Revenue Growth with Organic Search Traffic
How Can You Tell if SEO Works?
Increasing Revenue From Organic Search by 61.25% In Just 3 Months
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