Page Sitemap
- About Us
- Achieving Profitable Sales on Black Friday
- Achieving Profitable Sales on Black Friday Case Study Download
- Anna Naylor
- April Leadbitter
- Biddable Media Management
- Blog
- Brendon Shields
- Building Organic Traffic to a Brand New Site Case Study
- Building Organic Traffic to a Brand New Site Case Study Download
- Charlotte Merrington
- Construction Industry Case Study Download
- Construction Industry Integrated Search Campaign Case Study
- Contact Us
- Content
- Digital Content Executive Role
- Digital Growth Marketing Case Studies
- Digital Marketing Careers
- Free Buyer Persona Template Download
- Google Retail Trends Event
- Growing Search Visibility for a Technology Company
- Growing Traffic by Content Case Study
- Growing Traffic through a Blog
- Home
- How Can You Tell if SEO Works Case Study Download
- How Can You Tell if SEO Works?
- How to Grow a Business Through a Pay Per Click Conversion Model
- Implementing a Successful Site Move
- Inbound Marketing
- Inbound Marketing Packages
- Laura Fletcher
- Live Lead Generation Event at Zelst
- Maintaining SEO Growth on a Mature Site
- Matt Smith
- Moving a Website without Losing Traffic
- Natural Link Building Campaign Case Study
- Natural Link Building Case Study Download
- Optimising a Google Shopping Campaign for Profitability
- Peter Van Zelst
- PPC Conversion Model Case Study Download
- Privacy Policy
- Recovering from a Disastrous Site Move
- Sarah Van Zelst
- SEO
- SEO Site Migration Case Study Download
- Site Migration SEO Case Study
- Sitemap
- Sophie Singer
- Sophie Van Zelst
- Thank You
- Thank You for Contacting Us
- Thank You for Requesting Our Content Case Study Download
- Thank You Job Application
- Trainee Digital Content Executive
- Trainee PPC and SEO Executive
- Zach Chamberlain
- Zelst Pages and Blog Post Sitemap
- Zelst PPC Packages
Post Sitemap
- 10 Effective eCommerce Reactive Marketing Examples
March 24, 2020
- 16 Major Google Shopping Problems
April 23, 2019
- 2018 Organic and Paid Growth Highlights at Zelst
January 29, 2019
- 2019 Organic and Paid Growth Highlights at Zelst
February 13, 2020
- 26 Essential Search Engine Optimisation Terms You Should Know
May 23, 2016
- 3 Objections to a Digital Marketing Investment and Their Solutions
August 22, 2019
- 3 Reasons to Invest in Video Ad Campaigns for Google and Social Media
July 15, 2019
- 3 Reasons Why You Should Personalise the Digital Experience (and Exactly How You Can Do It)
August 29, 2018
- 3 Ways Content Marketing is Changing in 2018
November 29, 2017
- 3 Ways to Refuel Creative Content Ideas
January 21, 2019
- 5 Key Ingredients to a High Performing Blog Post
July 13, 2018
- 5 Steps to Becoming an All-Star Content Creator
February 29, 2016
- 5 Tips for Watertight Proofreading
June 19, 2020
- 6 Signs You're Doing Content Marketing Wrong (and How to Correct it)
November 7, 2018
- 6 Step Checklist to Find the Right Digital Marketing Agency
July 25, 2019
- 6 Ways to Find Happiness at Work
March 15, 2016
- 7 Free Marketing Tools We Use Every Day
July 9, 2020
- 7 SEO Best Practices that are Fundamental in 2020
April 16, 2020
- 8 of the Best Social Media Platforms for Businesses
April 8, 2016
- 8 Ways Web Design and Content Affect Website Bounce Rate
May 11, 2020
- 9 Working From Home Tips from a Temporarily Remote Digital Marketing Agency
March 17, 2020
- A Beginner's Guide to Creating an Effective Buyer Persona
July 16, 2019
- A Complete Guide to Social Media for UK Companies
January 29, 2019
- A Quick Recap of the Recent Changes to Google Search
September 16, 2014
- A slinky new Panda, social media, mobile advertising and an office IT giveaway
July 28, 2015
- A Week in the Life of Amaya
November 11, 2016
- A Week in the Life of Charlie
March 24, 2016
- A Week in the Life of Matt
April 1, 2016
- A Week in the Life of Peter
March 17, 2016
- A Week in the Life of Sarah
April 1, 2016
- A week in the life of Sophie
February 8, 2016
- A Week Of Work Experience At A Digital Marketing Agency
January 26, 2018
- AdWords Bidding Strategies: The Battle of the Bids
November 14, 2018
- AdWords is Changing
April 18, 2016
- Attention-Grabbing or SEO Friendly? Beat Competition with Your Content
August 31, 2017
- August 2018 Google Algorithm Update. Were you a Winner or Loser? What You Need to Know
August 31, 2018
- Avoiding A Google Manual Penalty
June 8, 2016
- Benefits of Using Facebook For Business
April 13, 2016
- Bing Ads vs Google Ads: The Benefits of Bing Ads
April 3, 2019
- Black Friday: Eight things to think about
November 20, 2017
- Blind faith in Google Maps question, Christmas in June and Mince pies
June 8, 2015
- Breathe New Life into your Content with Republishing
December 12, 2019
- Build an Online Empire With These Social Media Predictions for 2018
December 11, 2017
- Can you use SEO to Compete with Bigger Businesses in Search?
October 5, 2019
- Choosing A Digital Strategy: SEO vs. PPC
May 9, 2016
- Cold Calling is Dead. Long Live Inbound Marketing!
April 8, 2015
- Creating a Buyer Persona in 4 Easy Steps
January 16, 2020
- Creating a Social Media Style Guide to Better your Online Presence
August 30, 2018
- Creating an SEO Friendly Site Structure that Users will Love
May 8, 2016
- Damage Control Using Social Media - Brand Reputation Management
August 7, 2017
- Deceptive Site Ahead or Social Engineering Content Warnings
August 16, 2019
- Demise of an Internet Icon, Buy buttons and Site Moves
June 1, 2015
- Different Types of Digital Marketing Agencies Explained
June 14, 2019
- Digital Doctor Surgery and Q&A January 2019
January 25, 2019
- Digital Marketing and the Olympics
August 8, 2016
- Digital Marketing for Local Sports Clubs Guide
August 22, 2019
- Digital Marketing for Universities, Its Importance and What You Need to Do
June 2, 2018
- Digital Marketing Glossary
April 2, 2016
- Does it have to be PPC vs SEO?
February 9, 2017
- Does SEO Have an Impact on Voice Search Results?
August 15, 2016
- Five of the Best Ways to Use Canva for Business
February 28, 2020
- Five Social Media Tips for Curating a Cohesive Brand
July 2, 2019
- Fossils, HTTPS, Millenials, League Tables and Matt
June 23, 2015
- Four Easy-to-Fix Copywriting Mistakes
September 4, 2019
- Four Ways to Improve Page Speed and Why it Matters
January 15, 2020
- Free Google Shopping Ads - How You can Benefit
May 7, 2020
- Gambling on Google, Hacks, Stats, Closets and Mobile
May 3, 2016
- Getting Physical for National Stress Awareness Day
November 14, 2017
- Glossary of Terms for an Effective Content Strategy
March 30, 2016
- Google AdWords Quality Score and its Importance
January 23, 2014
- Google Announces Major AdWords Changes putting Mobile First
May 30, 2016
- Google Display Advertising: Google Display Campaign Optimisation for Maximising Performance
June 27, 2019
- Google is Cracking Down on Pop up Ads
August 30, 2016
- Google Plus or Google Negative? Using Google+ For Business
April 24, 2016
- Google Updates: What is Penguin 4.0?
September 30, 2016
- Google's Smarter Real Time Search Kills Checklist SEO
February 7, 2017
- Green Shoots of Recovery in the Spring of Coronavirus
May 25, 2020
- Happy Birthday Twitter
March 21, 2016
- How Accurate are Mobile Conversion Rates?
May 31, 2018
- How and Why to Use Instagram For Your Business
May 8, 2017
- How Business Blogging Can Improve Your ROI
June 20, 2016
- How Live Streaming Can Benefit Your Brand
April 19, 2017
- How Long Should a Meta Description Be in 2018
January 10, 2018
- How Much of an Impact has Google Shopping Made?
March 23, 2016
- How Social Media Changed in May 2016
May 27, 2016
- How the Internet Reacted to the UK’s Brexit Vote
June 24, 2016
- How to be Seen Online During COVID-19
March 23, 2020
- How to Brainstorm for New Blog Content Ideas
July 31, 2020
- How to Calculate Your AdWords Budget
December 4, 2018
- How to Check Duplicate Content on your Website
March 22, 2019
- How to Convert Instagram Followers into Sales
March 4, 2019
- How to Create a Blog Content Plan in 7 Steps
March 31, 2020
- How to Create an Effective Digital Marketing Budget
January 22, 2019
- How to Deal with Negative Social Media Comments
June 9, 2016
- How to Disavow Bad Backlinks by Creating a Disavow File
June 8, 2020
- How to Generate a Link through Outreach
May 31, 2017
- How to get the Most from Google Shopping
October 2, 2017
- How to Increase Conversions by Optimising Your Product Page
June 10, 2018
- How to launch a Brand New Website with Added Zest
March 31, 2016
- How to Move Your Website Without Damaging Your SEO
June 6, 2019
- How to Promote Music Through Social Media Music Marketing
December 13, 2018
- How to Rebrand Your Business
May 15, 2016
- How to Respond to Negative Business Reviews (Like a Boss)
September 3, 2018
- How to Share Content Legally
July 21, 2019
- How to Solve Issues with Duplicate Content
June 12, 2017
- How to Write Relevant Content
September 13, 2018
- How to Write SEO Friendly Content
July 10, 2020
- How We Can Help You Through the Coronavirus Crisis
March 24, 2020
- How will Content Marketing Evolve in 2017?
December 22, 2016
- How will Google Penguin 4.0 Affect Your Site
October 20, 2016
- How Will the New Google Ads Change Search Marketing
July 8, 2016
- Improving Your Inbound Content Marketing
February 19, 2015
- In the Limelight: Charlie
May 6, 2016
- In the Limelight: Matt
May 9, 2016
- In the Limelight: Peter
May 13, 2016
- In the Limelight: Sophie
April 22, 2016
- In-house vs. Agency for Digital Marketing
September 3, 2019
- Introducing the Google Mobile First Index
November 10, 2016
- Is Your Online Christmas Marketing Campaign Ready?
December 4, 2017
- Keyword Cannibalisation – Why You Should Watch What You Write
July 20, 2017
- Knowledge is Power: Fangirling over Featured Snippet
November 16, 2016
- Lead Form Google Ad Extensions
October 24, 2019
- Long-Tail Keywords and How to Use Them
October 23, 2019
- Making the Perfect Product Data Feed for Google Shopping
April 28, 2016
- March Google Ranking Update Fred Rocks the SEO World
April 7, 2017
- Maximising Engagement on Social Media
February 7, 2016
- Merry Go Rounds, Panda’s, Security and Summer
July 10, 2015
- Mobilegeddon: The Aftermath
September 24, 2015
- More changes to Google Shopping, mobile usage and need to be responsive
June 15, 2015
- My Adventures at Leeds Digital Festival
May 1, 2017
- My Experience Within a Digital Agency
January 19, 2018
- My Time At Zelst
July 6, 2018
- New AdWords is Here
September 11, 2017
- New changes to Shopping for Mobile users
May 20, 2016
- New Google Merchant Centre
August 31, 2016
- New Study Reveals Organic CTR by Position in the SERPs
October 30, 2014
- Our Guide to Getting Found on Google
December 5, 2017
- Pokémon GO and Digital Marketing?
July 13, 2016
- Possum – Another Google Algorithm Update
October 13, 2016
- PPC Glossary of Terms
April 11, 2016
- PPC Terms Explained | The Ultimate PPC Glossary
August 13, 2019
- Print vs Digital: Why Online Content is so Important
April 24, 2017
- Profit Driven Search Marketing: Why Flexibility Equals Profitability
March 25, 2015
- Protecting Your Site From the Latest Magento Hack
October 3, 2015
- Recipe for Trouble - LinkedIn, Snapchat, Referendum, Mobile and More
June 16, 2016
- Risk and Reward of Dominating PPC
June 23, 2016
- Robots, programmatic, the over 55's and attribution
August 4, 2015
- Search Engine Ranking Factors, Advertising, Christmas and Happiness
August 13, 2015
- Search Engine Rivalry Between Microsoft’s Bing and Google
March 19, 2012
- Search Intent-Based Keyword Strategy
March 7, 2020
- Seasonal SEO Campaigns
January 26, 2013
- SEO Audit Stage 2 - The Detailed Keyword Analysis
June 2, 2018
- SEO Migration Guide
July 5, 2019
- Should You Be Worried By Data Breaches?
June 3, 2016
- Simple Guide to Website GDPR Compliance
March 23, 2018
- Simple Steps to Creating a Pillar Content Strategy
March 4, 2020
- Site moves, what became of Mobilegedon, the rise and rise of video, Google Tag Manager and Beer
June 29, 2015
- Smart Selling on Social Media Platforms
June 30, 2017
- Social Media Engagement Metrics and How to Use Them
August 7, 2019
- Social Media Glossary | The A-Z of Social Media Terms
April 4, 2016
- Solve your Digital Problems with the Zelst Digital Doctor
November 27, 2018
- Stop the Wrong Page Ranking for Your Target Keyword
August 28, 2018
- Strange Mobile Usability Issues Reports
April 19, 2019
- Ten Instagrammable Places in Harrogate
June 26, 2017
- The Art of (Digital Marketing) War
August 1, 2018
- The Danger of Google Ranking Factor Lists
October 27, 2015
- The Digital Toolkit that Delivers Results
September 29, 2017
- The Dos and Don’ts of Social Media for Business
March 7, 2016
- The Evolution of Social Media for Social Media Day
June 30, 2017
- The First Ever Digital Doctor Live Stream Q&A Webinar
December 7, 2018
- The Google AdWords Kick Ass Guide to Black Friday, Cyber Monday and Christmas
November 6, 2017
- The Google Medic Update, 5 Months on: the Digital Doctor Returns
January 14, 2019
- The Growing Impact of Voice Search Online
May 17, 2017
- The Immediate Benefits of SEO; a Beginner’s Perspective
September 5, 2018
- The Implications of Falling Search Visibility and 3 Ways to Reverse It
October 30, 2019
- The Implications of the New Google Ad Layout Change
March 2, 2016
- The Importance of Conversion Rate Optimisation
August 14, 2017
- The Importance Of Local SEO
July 18, 2016
- The Importance of Making Your Website Mobile Friendly
April 11, 2015
- The Increasing Importance of Featured Snippets in Search
June 1, 2018
- The Next Chapter Begins for Zelst in Our New Office!
September 22, 2017
- The Research Requirements for Effective Content
September 23, 2016
- The Rise of the Mega-Menu
May 31, 2016
- The Secrets of Successful Link Building in 2015
September 13, 2015
- The Social Media Acronyms Everyone Should Know
July 25, 2016
- The Threat to Your Content That’s Hiding in Plain Sight
February 19, 2018
- The Truth About Guest Blogging and SEO
May 15, 2020
- The Whys and Hows of Hashtags
August 27, 2019
- The Zelst Glossary Of Key SEO Terms
May 25, 2016
- The Zelst Glossary of SEO Key Terms
November 13, 2019
- Three Key Takeaways from Search Leeds 2018
June 15, 2018
- Understanding Google Analytics: Definitions of Key Analytics Terms
March 18, 2019
- Understanding Google Analytics: Part 2
March 18, 2019
- Upcoming Event: Successful Lead Generation in Digital Marketing
February 14, 2019
- Using Content to Repair a Damaged Brand Reputation
June 19, 2017
- Using Images from the Internet Legally
May 27, 2015
- Website Accessibility: Improve Your Site with SEO
February 1, 2017
- Website Migration Checklist
April 12, 2017
- What Can I do to Get Fake Online Reviews Removed?
November 20, 2019
- What does SERP mean and what exactly are SERP Features?
March 27, 2020
- What is an Infographic and Why Use Them?
October 22, 2018
- What is Google Discover and Why Do You Need It?
July 14, 2020
- What is HTTPS and Why is it Important for SEO?
September 9, 2014
- What is On-Page SEO and Why is it Important?
June 23, 2020
- What is Position Zero and 3 Ways to Capture It
March 13, 2020
- What is Search Network with Display Select?
September 12, 2014
- What is Social Media and What Can we Expect in 2017?
December 23, 2016
- What Makes Good SEO? - A Brief Guide
July 10, 2019
- What People Searched for in 2017
February 5, 2018
- Which Type of Digital Marketing is Best for Your Business?
April 1, 2019
- Why Being Mobile Friendly Just Got A Lot More Important
May 16, 2016
- Why Did Google Issue A Manual Action Penalty This Weekend?
April 14, 2016
- Why Google Analytics Is Important - The Essentials of Campaign Tracking
September 18, 2018
- Why has Google AdWords Become Google Ads?
August 28, 2018
- Why Is Content Marketing Important For Your Business?
August 16, 2018
- Why is Quality Content Important for SEO?
March 9, 2019
- Why Moving To HTTPS Is Now Even More Important for Your Website
January 23, 2017
- Why Use Google Shopping?
February 19, 2015
- Why You Should Be Repurposing Content
May 25, 2020
- Why You Should be Using Pinterest for Business
June 11, 2020
- Zelst Clients’ PPC Performance During the Covid-19 Pandemic
June 15, 2020
- Zelst Recommends - Lunch in Harrogate
May 13, 2019
- Zelst tackle Google Search Bootcamp!
June 28, 2016