Dos and Don’ts of Engaging Social Media Posts
It’s a common misconception that the bigger your social media following the better, but this isn’t always true. As most companies are now engaging more and more with social media, having a strong social media presence is an important part of controlling your businesses reputation. However, just having a social media presence isn’t enough. Typically, the more your following engages with your brand, the more likely your content is to reach more of the right people, increasing traffic to your site, maximising conversions and potentially turning one-time customers into loyal supporters. Here are a few dos and don’ts of using social media for business.
Have your social media profiles completed in full: No one wants to see a half finished profile. Having a name that is easily identified as being your business is a must and don’t forget to take the time to fill in the ‘about you’ information. First impressions are important as they affect the reputation of your business.
Know your customers: Your social media pages should always be tailored to your customer base, not based on your own personal interests. Focus on posting content that will entice and benefit the reader, the more engaging your content is, the easier it will be for you to create new social media conversations.
Time does matter: Pay attention to your social media analytics such as Twitter Analytics and Facebook insights. You can use analytics to find out when your followers are most active on social media and post your information during these time frames.
Be active but don’t over-do it: You need to create a some sort of schedule of how often you plan on being active on social media, posting too much can overwhelm your readers and may cause your posts to get lost within users newsfeeds and they won’t see the posts that could be really important to them. View Olivia’s post to find out how you can become an all-star content creator.
Share content: Sharing useful content is positive for both your readers and for the creator. The more relevant information you share the more your readers will engage with your posts and leave comments that can start. Take a look at this infographic to find out more on creating content calendars.
Be original: Sharing content that shows the same message again and again can aggravate your readers and can lead to a decrease in following. Sharing original and creative content will keep your readers engaged and can also help you develop a loyal fan base of proactive users. Try to publish imaginative content that encourages sharing as the number of worldwide social media users is expected to reach 2.5 billion by 2018 [Source: Statistica]
Feature good quality, relevant images: Include images that are both great quality and relevant to the content you are posting. Content with relevant images get 94% more views than content without relevant images. [Source: Hubspot]
Use Hashtags: Using hashtags helps with tracking promotion such as competitions or new product launches. Hashtags can also help you target readers by areas of interest and also can help you start new conversations. Remember #don’t #over #use #hashtags, there’s nothing worse than every word of a social media post being hashtagged.
Don’t have multiple profiles: Having multiple profiles make it harder for users to engage with the most updated and useful account. Stick to one profile on each social media platform and keep your accounts updated with brand consistent content.
Don’t over market or Spam: 80 percent of the content you post or share should be entertaining or informative, while no more than 20 percent of your social media communication should directly relate to the goods you sell or the services you offer. Find a more creative way to show customers why you’re great and why they should engage with you and not your competitors.
Don’t just sell: Try to balance your sales posts out with compelling, relevant and non-promotional content that will engage the reader and encourage conversations.
Avoid Poor Grammar and Spelling: Poor spelling and grammar is a turnoff for many customers, make sure you triple check your post before you make it viewable by your audience. Not checking your posts can lead to some big mistakes that may deter your target audience.
Don’t Automate Across Platforms: If you’re using the same content across your social channels take the extra time to write an original message for each social media network based on its intended purpose and audience.
Don’t overshare: Constant posting has a negative effect that can lead to quick unfollows and unsubscribes. With Twitter, you can tweet a half dozen times per day and be fine. On Facebook, aim for one to two posts a day, and the same goes for LinkedIn.
Don’t be needy: Don’t ask your Twitter followers to “please retweet” don’t beg your Facebook friends to come and “Like” your page. Get creative with your posts and create share worthy content that the user will want to freely engage with.
Don’t try to be on every social media site possible: Pick a handful of networks that make sense for your business and is used by your target audience and focus only on those. Otherwise, you’ll wear yourself too thin and can result in low quality posts.
Maximising engagement on social media can take a lot of time and work, but provided you keep up to date with the best practices, it can enable you to build a strong and loyal following and these dos and don’ts can help you utilise your social media presence to appeal to your target audience. Leave a comment below if you have any other thoughts on how you can effectively use social media for business.