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Sophie joined Zelst after graduating with a First Class Honours Degree in English Literature.

Sophie has almost five years industry experience and since her time at Zelst, has developed an extensive and varied skill set covering all areas of digital marketing. As our account manager, she works closely managing a number of client accounts and develops targeted, fully integrated strategies to help them achieve their objectives.

Through ongoing analysis of client campaigns and their performance, Sophie is able to identify and highlight key growth opportunities to develop campaigns and improve overall results.

When she’s not in the office, Sophie enjoys going to gigs and baking heart attack inducing cakes. Her speciality, carrot cake, would give Mary Berry a run for her money (this hobby also keeps her sweet with the team).


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  Creativity and ideas are the two of the key contributors to valuable and effective content, but what happens when the creative juices run dry and your ideas are few and far between? This blog post takes a look at three ways to refuel your content strategy and...

Why is Quality Content Important for SEO?

We originally wrote this blog post on why quality content is important for SEO back in January 2013 and we are republishing it exactly as it was today. Do you know why? Because after everything that has happened in the intervening 6 years, including the massive Google...

How to Check Duplicate Content on your Website

  It’s a common problem many digital marketers face when polishing up a website and making it more accessible to search engines. In fact, “29% of pages have duplicate content” based on a recent study carried out by Raven Tools. Although common, it can be...

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