Sophie joined Zelst after graduating with a First Class Honours Degree in English Literature.
Sophie has almost five years industry experience and since her time at Zelst, has developed an extensive and varied skill set covering all areas of digital marketing. As our account manager, she works closely managing a number of client accounts and develops targeted, fully integrated strategies to help them achieve their objectives.
Through ongoing analysis of client campaigns and their performance, Sophie is able to identify and highlight key growth opportunities to develop campaigns and improve overall results.
When she’s not in the office, Sophie enjoys going to gigs and baking heart attack inducing cakes. Her speciality, carrot cake, would give Mary Berry a run for her money (this hobby also keeps her sweet with the team).
It’s a common problem many digital marketers face when polishing up a website and making it more accessible to search engines. In fact, “29% of pages have duplicate content” based on a recent study carried out by Raven Tools. Although common, it can be difficult to...
If you ask any SEO worth their salt to describe quality content in two words, chances are their response will be ‘relevant content’ or ‘authoritative content’. When you think about it, this makes perfect sense. Google exists to provide users with the most relevant...
We all want to feel special. Whether that’s being greeted by a cheery hotel receptionist who remembers exactly the type of room you like to stay in or a head waiter who recommends the fish special on today’s menu as he knows how much you enjoy your seafood. So why...