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What is an Infographic?

The place where data meets design.

A powerful communication aid, the infographic, through a clever combination of text, images and design helps readers to digest complex information.

 

Why Use Infographics to Convey Information?

Your information is only as good as your ability to share it.

  1. Appeal to Visual Learners

Around 65% of the population are visual learners. That means that a whopping 4.776 billion people around the world process visual information better than any other format. Want to appeal to all of these people!? Use infographics!

  1. Better Visualisation

The human brain is pre-wired to interpret information and visualise relationships. To help the brain make these instantaneous connections (fact: the brain processes visual cues in as little as 250 milliseconds!), infographics use variations in colour, size, orientation and flicker. For an example of how effective these techniques are, check out Column Five’s video, The Value of Data Visualisation.

  1. Easier to Process

According to research conducted by 3M, our brains process visual images 60,000 times faster than text! In today’s busy society, where people simply don’t have the time to sit around and read lengthy articles, an infographic is a great way to get your message across, fast.

  1. Sharable

Colourful, eye-catching, easy to digest, interesting, compelling and attractive….did I miss anything out? With all of these fantastic properties to boast about, it’s no surprise that infographics are so popular and sharable.

  1. More Memorable

Experts at Georgia State University have found that imagery can improve memory and reduce false memories. To reach this conclusion, they conducted a study which determined how images affected each participant’s ability to recall words. When commenting on the results of the study, lead author, Merrin Oliver said, “creating images improved participants’ memories and helped them commit fewer errors”. What does this all mean? Well, if you want your marketing message to resound in the public’s mind, infographics are the way to go!

 

Where to Go to Create Infographics

A good infographic is worth a thousand words.

Before you can reap the benefits of an infographic, you have to make one. There are lots of tools you can use to create infographics, including Piktochart, Venngage, Easel.ly and our personal favourite, Canva. Whether you choose to edit a ready-made template or be adventurous and start from scratch, with the help of these infographic tools, anything is possible.

An example infographic

 

Top Tips for Creating an Infographic

If you’re going to create a successful infographic, it’s important to find out what works. To answer this question, the team at Buzzsumo analysed the 1000 most shared infographics in 2016 and picked up on the following trends:

  • The most frequently shared infographics have an average of 396 words.
  • The most popular colour is blue, with over 47% of infographics using it in some way.
  • Infographics based on health perform the best on Facebook and Pinterest.
  • Infographics based on the topic of social media perform the best on Twitter.
  • Unsurprisingly, infographics based on business and industrial perform the best on LinkedIn.
  • Infographics on food are typically the least popular.
  • The majority of infographics use an identifiable colour scheme.

 

Want to discover more ways to contact and engage with your audience? Check out our blog where we cover everything from live streaming to using long-tail keywords.