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What is an infographic?

The place where data meets design.

 

An infographic is a powerful communication aid which helps readers digest complex information through an engaging combination of text, images and design. Infographics rely on carefully chosen imagery to help illustrate data or content and make information become more marketable for a wider range of platforms.

 

According to Quick Sprout, “content with relevant images gets 94% more views than content without relevant images” so it’s important to keep in mind that it’s not just about what you to say, but how you want to say it.

 

Why use infographics and what are the benefits?

Your information is only as good as your ability to share it.

 

  1. Appeal to visual learners with engaging content.

Approximately 65% of the population are visual learners which means almost 5 billion people process visual information better than any other format.

 

Data can often be complex or uninteresting and although you may understand the importance of a stat, a visual learner may just scroll past. Infographics breathe new life into data and visualising facts and figures using engaging imagery and iconography will attract a whole new audience.

 Zelst Infographic

  1. Create visuals in line with how the human brain works.

The human brain is pre-wired to interpret information and visualise relationships and it has been reported that humans process visuals 60,000 times faster than any other format.

 

To help the brain make these instantaneous connections, you can use infographics as they utilise variations in colour, size and orientation to keep the brain stimulated. Users of today simply don’t have the time to sit around and read lengthy articles so using an infographic is a great way to get your message across, fast.

 

  1. Infographics are shareable and extend overall reach.

Infographics are colourful, easy to digest, interesting and compelling so it is no surprise that they are so popular and shareable.

 

Eye-catching designs make great social content and the more people that share it, the more people you can connect to with your message.

 

  1. Infographics make your content more memorable.

Experts at Georgia State University have found that imagery can improve memory and reduce false memories. To reach this conclusion, they conducted a study which determined how images affected each participant’s ability to recall words. When commenting on the results of the study, lead author, Merrin Oliver states, “creating images improved participants’ memories and helped them commit fewer errors”.

 

For marketers, this provides huge benefits if you are using infographics as an educational tool. As well as the obvious brand benefits this provides, the knowledge and authoritativeness of the content is also enhanced.

 

  1. Infographics are a great tool for SEO.

There are a number of reasons why infographics work as a great support for your overall SEO strategy. If you create an engaging a graphic that people will want to share across social platforms, your content could potentially go viral sending lots of relevant traffic to your website and its pages.

 

An infographic also creates numerous inbound marketing opportunities including expanding your link profile. If you have an engaging infographic it means other websites and brands are more likely to link to it. Having a large number of high quality links to your pages is a key contributing factor to a higher overall domain and page authority. A strong domain and page authority are on the most important elements of how Google and other search engines rank a page so this will help you become more visible in search for the key terms you want to appear for.

 

Where to go to create infographics

A good infographic is worth a thousand words.

 

Before you can reap the benefits of an infographic, you have to know how to create one successfully. There are lots of tools you can use to create infographics, including PiktochartVenngage and our personal favourite, Canva.

 

Whether you choose to edit a ready-made template or be adventurous and start from scratch, there are a great selection of designs to choose or be inspired from.

 

Top Tips for Creating an Infographic

 

  • Keep your message short and succinct. If you want to appeal to users who prefer a visual style of content, words have to be kept to a minimum. According to Buzzsumo, “the most frequently shared infographics have an average of 396 words”.
  • Make sure your brand is prominent. You can do this by placing your logo and a link to your website is present at the top or bottom of the infographic. The majority of infographics also have an identifiable colour scheme which can also be tied to your brand and its colour usage.
  • Create a click-inducing headline. Just like with a blog post, headlines have to be catchy and engaging for infographics to grab reader’s attention. The headline has to give a clear indication of what the content in the infographic will be about but also have a little mystery to pique reader’s curiosity.
  • Keep infographics simple. A busy infographic has the same negative impact as pages and pages of content – it’s off-putting for readers. Use lots of white (negative) space in your infographic to highlight different sections of the infographic and create a coherent structure and layout that is easy to digest and follow.

 

Want to discover more ways to contact and engage with your audience? Check out our blog for industry insights from our in-house experts or contact us with your digital queries and see how we can help you.

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