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A Guide to Creating SEO Friendly Content

It’s important that content is written not only for the reader but also for search engines. So how can you write SEO friendly content that can keep both your readers and search engines happy? Keep reading to find out my top tips.

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Writing the Content

Do your research and create a plan

Before you start writing any content it is important to decide on the keywords and keyword phrases you plan to use. Knowing your keywords will also make the content easier to plan and then produce.The title of a post is important for many reasons and well structured titles will help with your SEO. Post titles allow search engines to understand what the page is about and so the users understand the aim of the content and if they want to click and read. Creating a short plan outlining the structure of your content will allow you to write a well structured piece of copy.

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Write the content

Depending on the type of content you are creating the lengths will differ. Outlining your point with in the introduction of the piece will allow both search engines and your reader to define what the content will be about. Most content creators usually stick to a structure where they define the message of the text in the introduction and then goes into more detail within the body of the page to encourage the reader to keep reading and share the content.

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Linking is great for SEO

When you add links to your content, it is important to make it part of your copy instead of just saying “click here”.  Adding backlinks from credible websites that you used as a source is important as it builds trust and credibility with your readers about the information you are sharing. It is also imported that you include an attribution on any content you take from other creators. When you write any article on your blog, you should make it a habit of adding links to your existing articles. Adding links to your content will also allow crawlers to crawl all the articles on your site.

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Optimise the Content

Title Tags and Meta Descriptions

When writing a long post, you will have to break it down into sub-categories for the comfort of your readers. To break down your content, you can use title tags in your article. The various title tags are:

  • <h1> … </h1> – Heading 1
  • <h2> … </h2> – Heading 2
  • Similarly up to Heading 6

The Meta description is a small description that appears below your article title in search engines and it plays a very important role in search engine ranking. When you are adding the Meta description, you should be both creative and informative and also include your main keyword, but remember you have to do this in 150 characters or less. Yoast SEO is a WordPress SEO plugin that incorporates everything from a snippet editor and real time page analysis functionality which will help you optimise your pages content, images titles and meta descriptions.

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Use images and optimise them

Always include at least 1 image within every blog post, and use even more if you can. Infographics, videos, and slides are excellent visual supplements to your regular written posts. Whenever you are uploading an image to your post, make sure that you name it properly before uploading it. Next you have to make sure that you add a keyword-rich ALT tag to your images. Optimised images are also good for using within social media posts.

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Double check your content

Proofread your work. Make sure you double check all of your content to ensure there are no grammatical errors or misspelled words. It is also important to double check your Meta descriptions for spelling mistakes to ensure that all copy viewable by the reader and by each search engine is correct.

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Make you content shareable

Make sure you have all the leading social share buttons on your website or below your content.  All the popular social networking sites offer plugins readily available for anyone to install. Search rankings tends to increase when content is shared frequently meaning that content which is shareable is SEO friendly.  Search engines usually reward sites that share relevant content with their users through social media. The more original and fresh the content you share, the better visibility you will gain in search results.

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When I talk about SEO friendly content I mean content that can be easily understood by search engines. The more search engines understand about your copy, the more likely you are to gain a higher search engine ranking. The higher your content appears on search engine rankings the more likely you are to gain engagement and achieve conversions. Have more questions? Contact our digital marketers today. Still not completely sure how SEO friendly content will benefit your business? visit our SEO information page.