United States
Biddable Media
Our Services
Biddable media, or paid media, is an umbrella term that encompasses all aspects of media that are managed and displayed by the processes of competitive bidding, generally in real-time.
Zelst is a trusted biddable media agency, achieving the best results from our clients’ campaigns across multiple platforms. With two decades of experience, the sharpest minds and proven techniques with our paid media management services, we will ensure you get the biggest bang for your buck.
Building successful PPC campaigns for over 10 years
A well-developed biddable media strategy combined with strong paid media management services will position your brand in front of your target consumer at every key touch point. This will allow you to achieve your objectives within the resources you have available.
One of the largest areas of our paid search services presently is Pay Per Click (PPC) or Paid Search (Text Ads), and Shopping (Product Listing Ads) Advertising on Google and Microsoft. In addition, Paid Social Advertising on Facebook, Instagram, LinkedIn, Pinterest and TikTok is becoming increasingly important.
Another form of Biddable Media is Display Advertising via different advertising networks, as well as remarketing and YouTube Video Advertising in which you have a wide variety of options with which to target your ideal consumer.
"It has been a pleasure to work with Peter and the Zelst team. Zelst really understands digital marketing but what makes them standout is that they are able to identify what your business needs, articulate this clearly and then deliver on it. They are proactive, responsive and are always willing to help out. I would definitely recommend them."
Charlotte Dyson, Marketing Consultant
Working with a paid media management service
At Zelst, our paid campaigns have yielded a wealth of success, exceeding our clients’ (and our own) original KPIs.
When you partner with Zelst, we’ll offer a PPC audit of your existing biddable media strategies and offer suggestions for optimisation, including your assets, landing pages and ad copy, as well as ensuring that your business is targeting the most conversion-friendly terms. By performing our audit first, we ensure all fundamental elements are working effectively and you are tracking what is truly important to your business.
Our extensive range of optimisation tips and tricks will help to utilise your budget concisely and effectively to deliver the best Return on Investment (ROI).
As a fully-certified paid media marketing agency, our team has an unmatched understanding of how your consumers interact with paid ads and, as Zelst only works with one business within a market, we can ensure that there are no conflicts of interest – we are 100% invested in your success.
As a Google Ads, Microsoft Advertising, Meta and Pinterest Partner, we can use our contacts to ensure that your investment is being put to best use, and to deal with any issues that should crop up swiftly, before they can impact your business.
We typically recommend using paid media services alongside organic SEO and content marketing for the best results, as high-quality landing pages and a well-structured and optimised website is vital for the long-term success of your ads.
If you would like to discover how working with a biddable media agency can benefit your business, please don’t hesitate to get in touch with our specialist team today.