Microsoft Ads Management
Fine-tune Microsoft Ads Manager account settings, creative assets and bidding strategies to maximise advertising budget performance.
What Are Microsoft Ads?
Microsoft Ads, previously known as Bing Ads, is a Pay-Per-Click (PPC) advertising platform that allows businesses to display ads across the Microsoft Search Network, Microsoft Audience Network and partner properties such as Yahoo, DuckDuckGo and Ecosia. It’s best suited for businesses advertising to B2B or professional audiences who use Windows and Edge.
Why Microsoft Ads Matter
Microsoft Ads is often underestimated in the SEO industry. Since many digital marketers focus their paid strategies on Google, the dominant search engine, competition in Bing is much lower. Working with a certified Microsoft Ads agency to strengthen and refine your paid media account can improve your Bing click-through rate, conversion rate and Return on Ad Spend (ROAS) alongside any Google campaigns.
Benefits of Using a Microsoft Ads Agency
Optimising both Microsoft Ads and Google Ads offers an excellent opportunity to maximise your exposure across platforms and reach an entirely new subset of your audience. As well as translating data into monthly insights to help you stay on course and aligned with your strategic objectives, engaging a professional Microsoft Ads agency to effectively manage your Microsoft Ads Manager account can enhance:
Campaign efficiency - A Microsoft Ads agency uses automation and best practices to reduce wasted ad spend and improve performance.
Conversion rate - Optimises landing pages to reduce bounce rate and keep consumers engaged, ensures traffic is relevant and ready to convert.
Click-through rate - SEO-friendly content writers deliver copy to ensure ads stand out against competitors and resonate effectively with your audience.
Return On Ad Spend - Continuous bid management and data-driven scaling focus your investment on high-value segments to maximise revenue.
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Our Microsoft Ads Services
As a certified Microsoft Ads agency, Zelst works with you to manage your account and optimise your campaigns. We adapt our methods to your business as part of our bespoke approach, but broadly follow this process:
We research your keywords to uncover opportunities to further tailor ads to your target demographics, giving your Microsoft Ads Manager account a clear focus.
Once we have compiled a detailed list of keywords, we begin creating ads to set you apart from your competitors and attract consumers.
We carefully develop a unique Microsoft Ads management plan which will help your business to flourish online.
Succeed with Professional Microsoft Ads Managers
Zelst has decades of experience with Microsoft Ads management, refining Microsoft Ads Manager accounts and developing viable conversion models for clients in a range of sectors. Read how we expanded Microsoft Ads campaigns to deliver over 28 ROAS.
If you are interested in whether Microsoft Ads is the right PPC platform for your business, contact our expert team to discuss your needs and find your ideal paid marketing solution.