Technical SEO
The concept of technical seo is simple enough. In a nutshell, it describes any underlying SEO work that is performed to support a website’s content and ensure that it gets found by potential customers.
Working with a highly experienced and skilled Technical SEO agency like Zelst increases your chances of getting found for your chosen search terms, no matter which routes people are taking to reach it, whether through local search, video or image search, or via social media.
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Technical optimisation helps you to give users a pleasant experience, encouraging them to stay on your website for longer. This also means they’ll be more likely to come back again and, crucially, they’ll be more inclined to buy from you.
The impact of technical SEO also extends to the user experience. Factors such as the speed of a site, the extent to which it is optimised for mobile devices and its navigational structure all affect our ability to find what we are looking for quickly and digest the information easily.
How Do We Deliver Technical SEO Optimisation Services?
We begin by performing a full SEO audit known as a diagnostic crawl. This involves using complex software which mimics the ‘spiders’ used by the search engines to crawl a website and ‘index’ (list) its content.
The faster the spiders can crawl your site and the easier it is for them to find their way around, the better found in search results your site will become. If the pages take a long time to load, provide a poor experience on mobile or are difficult to navigate, the spiders’ progress is hindered. If they arrive at a page that seems to have been removed, they’ll stop in their tracks. If our fussy arachnids encounter duplicate content across multiple pages, they roll their beady little eyes in disdain and refuse to rank any of them particularly well.
Once we have a full, ordered diagnostic list, we use this to fix all issues in order of priority until the spiders can scuttle through your site with super speed. This improves your chances of ranking for relevant keywords and phrases whilst ensuring the best possible experience for visitors.
What Consitutes Technical Optimisation
When the diagnostic crawl has been undertaken, there are a number of factors that could present issues, including the following.
You can also check out our comprehensive guide to the Google page experience to learn more about how these factors can impact your website.
Technical Optimisation Factors
How fast (or slow) your pages load is a major SEO factor. We identify slow pages and how to improve performance.
How responsive and mobile friendly your site is a major ranking and User Experience (UX) factor. We identify improvements we can make that will improve performance.
Core Web Vitals is a framework of specific metrics defined by Google that measure real-world user experience of your website. We assess CWV performance for each page to identify which are failing the test and how they can be improved.
Duplicate and similar content can cause ranking issues. We identify how correct caonical tagging can improve the visibility of your content and pages.
Thin Content or pages that offer little to no added value, insight, or substance to users will not only perform poorly but can also negatively affect your good pages. We identify such content and then update, expand, repurpose or remove it.
The website navigate and 'site structure' is a key SEO element. Not only does it need to be easy to navigate for users but it needs to clearly outline the relative importance of each page. This is an essential part of our work.
Broken links and redirects not affect UX and ease of use, the negatively affect SEO and dilute link equity. Our regular crawls identify all pages with issues and our subsequent work ensures broken links and redrirects are fixed (updated with the correct links).
Oversized or where the image file size (weight) is unnescessarily large, slows down your web pages, creates a poor user experience and can hold back your SEO. We identify and optimise images which are too large or heavy.
Metadata like titles and descriptions have a significant impact on your rankings and performance in Search Results Pages (SERPs). A major element of tehcnical SEO is ensuring all metadata is preoperly optimised.
Your Headings, Page Structure and Schema are all vital elements of your on-page SEO and our Technical SEO will indentify potential optimisations to improve performance.
Ensuring Google and other Search Engines can crawl all of your relevant pages is essential to SEO. Making sure all your target pages are indexed, non-target pages are non-indexed and managing crawl budget are vital to good SEO.
Site security is now a fundamental requirement for Google and other search engines and LLMs. We will analyse security factors across your site from sitewide HTTPS, to mixed content to HTTP to HTTPS redirect chains.
Why Does Your Business Need a Technical SEO Agency?
Technical SEO is a complex, ongoing process to ensure that your website is performing as well as it can. Without undertaking this work, your website might experience small foundational issues that can snowball into much bigger problems, resulting in poor rankings, low traffic and a reduced conversion rate.
Our team has the training, expertise and technical software to provide your business with bespoke technical SEO optimisation, allowing Google to crawl and index your site efficiently and effectively and ensuring the end user has a positive experience on your website.
When you start working with a technical optimisation agency like Zelst, we will primarily work on highlighting and fixing any existing issues. We don’t just talk the talk – we do the do, and are happy to make changes directly via your CMS or recommend changes directly to your developers. On an ongoing basis, we continue to run frequent crawls and identify any opportunities for further optimisation.
At Zelst, our technical SEO services are second-to-none. Alongside our standard technical SEO optimisation, we can help with SEO migration, conversion rate optimisation, Google Penalty removal and keyword research. If you would like to discuss your business’s needs, please get in touch today.
See How Technical SEO Drives Your Site
Videography Client SEO and Content Case Study
In our latest case study, we discover how we boosted the search visibility of our videography client by 310.10% and improved their average position by 22.30 positions in a little over a year.
Parcel Delivery Client SEO Case Study
Ready to see why you should partner with Zelst? Take a look at another case study below and see how we achieved impressive results for our parcel delivery client in just over one and a half years.
Fertility Clinic SEO Case Study
See how our data-driven, E-E-A-T-based SEO and Content Strategy delivered sensational results, increasing Search Visibility by 73%, page 1 ranks by 130% and growing organic search traffic by 95%, for our Fertility Clinic Client in this SEO and Content Case Study.