PPC Audit
A PPC audit service is a comprehensive and systematic assessment of your PPC ad campaign performance. It is a detailed and necessary process that identifies inefficiencies and optimisation opportunities to maximise ROI and minimise wasted ad spend.
PPC audits go a step further than PPC management services by investigating your account structure, ad copy, bidding strategy, budget allocation, keywords and landing pages to ensure your campaigns align with business objectives and achieve return on ad spend (ROAS). Therefore, choosing an experienced and trusted PPC audit agency for your business is vital.
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How Does a PPC Audit Work?
A PPC audit can cover a range of issues, and every audit is tailored to the specific goals of each business. We have broken down our PPC audit process into four steps:
Reviewing keyword reports
Looking at your search term report will help us understand what your target audience is searching for and if the current keywords in your ads are sparking relevant interest. A search term report also gives us insight into potential keyword opportunities and directions you can take your campaign.
Analysing ad content
We assess your ad copy, placement, inventory, and extensions to better understand your ad campaigns. This is a key step in our PPC audit service because appropriate ad placement and copy play a vital role in engaging your audience enough to click your ad.
Assessing on-page user experience
Once the user clicks through to your landing page, converting them depends entirely on the page’s quality, user relevance and the user experience. This is why we adopt the role of the user, navigate to the landing page and assess our own user experience. Based on our experience, we will recommend optimising the landing page accordingly.
Examining the details
The final step in our PPC audit service involves examining your campaigns and performance on a granular level. We will review your audience targeting, bid strategy and bid modifiers, granular and account-level quality scores, budget optimisation, return on d Spend (ROAS), audience, location, demographic and device targeting and biddable media channel strategy.
Why Should You Use a PPC Audit Agency?
A comprehensive PPC audit is a complicated process that involves multi-platform analysis, advanced PPC knowledge and is time-consuming. Using an experienced PPC audit company alleviates the stress of knowing how to constantly maintain your ad performance because they will:
Highlight areas that require attention and provide insight into audience responses to your campaigns
Remove wasted spend from your campaign
Create a stronger platform for your service to stand proudly on
Our dedicated team of paid search experts is on hand to give your account the time and attention it needs. Contact us today so we can ensure your ads deliver maximum ROI without compromising your budget.