Paid media, or biddable media, is an umbrella term that encompasses all media managed and displayed through competitive bidding, generally in real time.
Zelst is proud to be a trusted, paid media agency, delivering the best results for our clients’ campaigns across multiple platforms. With over two decades of experience, the sharpest minds and proven techniques, our paid media management services will ensure you get the results you are looking for.
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Benefits of Working with a Paid Media Management Agency
On the surface, Pay-Per-Click (PPC) advertising involves bidding on keywords to appear in search engine results pages (SERPs) for queries containing those terms, but in reality, achieving a good return on investment (ROI) from your PPC marketing strategy is far from straightforward. Depending on the competition within your industry, the cost-per-click (CPC) of certain keywords can quickly drain your budget, while organising and identifying weaknesses in your advertising campaigns can be incredibly time-consuming, distracting you from the core aspects of running your business.
By collaborating with an experienced PPC agency, you can eliminate the guesswork that comes with tailoring your keyword strategy, while leveraging their expertise to optimise your paid media marketing accounts while staying within the resources you have available. When you partner with Zelst, we conduct an audit of your existing paid marketing accounts, amending or removing inefficient campaigns and highlighting opportunities for optimisation across your assets, landing pages and ad copy.
Results-Driven Services from Yorkshire-Based PPC Agency
By reviewing your active paid media advertising campaigns across your Google, Amazon and Paid Social accounts, you will be able to identify inefficiencies in your previous strategy and provide suggestions to improve your ROAS. This could include removing keywords that target the wrong demographics, optimising your ad copy to improve click-through rate (CTR), and looking for opportunities to increase your Quality Score and, in turn, reduce your CPC.
Once your paid advertising accounts have been reviewed by our PPC specialists, maintaining their efficiency through PPC management is essential to keep your keywords relevant and your campaigns within budget. Entrusting your paid advertising accounts to our PPC agency will enable us to monitor campaigns and continuously improve their writing and structure. Over the last two decades, our paid media agency has offered PPC marketing support with our clients’ Google Ads, Microsoft Ads and Amazon Ads accounts, while our expertise in Paid Social Advertising on platforms such as Facebook, Instagram, LinkedIn, Pinterest and TikTok continues to evolve with the industry.
Sustaining the success of your paid media marketing efforts is an ongoing process of testing and refining your keyword and bidding strategy, as well as restructuring your campaigns to target and convert the right customers. With the support of our PPC specialists, you can test multiple headlines, descriptions and ad extensions to find the formula that resonates with your customer base, while organising your campaigns into ad groups to determine which are driving conversions and which are wasting your investment.
When customers visit your site without completing their purchase, this presents an opportunity to target them with tailored remarketing campaigns to increase the likelihood they will convert. Working alongside our PPC and SEO agency, your website developers can integrate snippets of code which identify and track user behaviour on your digital marketplace, so that you can target them with specific remarketing ads.
By leveraging the data collected from your customers to build audience profiles via Data Management Platforms (DMPs), we can develop hyper-targeted campaigns that can compete for promising leads in automated ad space auctions.
We are a certified Google Ads management agency helping businesses maximise their return on their paid search investment through strategic campaign planning, keyword targeting and optimisation. Our PPC specialists refine your Google Ads strategy to improve your visibility and drive measurable business growth.
Providing Excellence to Our PPC Partners
At Zelst, our paid campaigns have yielded a wealth of success, exceeding our clients’ (and our own) original KPIs.
As an accredited PPC management agency, our team has an unmatched understanding of how consumers interact with paid ads and has leveraged their expertise to achieve significant ROI for numerous clients. Delve into previous paid marketing successes on our case studies, or read some of our client testimonials below:
"It has been a pleasure to work with Peter and the Zelst team. Zelst really understands digital marketing, but what makes them stand out is that they can identify your business needs, articulate them clearly and deliver on them. They are proactive, responsive and are always willing to help out. I would definitely recommend them."
Charlotte Dyson, Marketing Consultant
Optimised Campaigns from an SEO and PPC Agency
At Zelst, our paid marketing specialists work alongside our technical SEO and content marketing teams to provide the optimised landing pages, informative content and streamlined site structures necessary to ensure the long-term success of your advertising efforts. For more information about how SEO services work in tandem with PPC management, or to discuss how we could benefit your business, please get in touch with our specialist team today.
Our Results, Our Clients Success
Energy Company PPC Case Study
Discover how we developed a well-oiled biddable media machine for David, who was left frustrated with his previous agency’s efforts to increase conversions using Paid Search. Read on to find out how we reduced the cost per conversion by over 40% and delivered those all-important leads.
Health and Beauty PPC Conversion Model Case Study
How we have delivered a Return on Ads Spend (ROAS) of over 11 for our health and beauty ecommerce client and achieved over 94% annual sales growth through biddable media.
Luxury Health Club & Gym Client White-Label PPC Case Study
Ready to see how partnering with Zelst can drive impressive results for your business? Check out the case study below to see how we skyrocketed the conversion rate for our luxury health club & gym white-label client in just five months.