Google Shopping and Product Ad Optimisation
Working with a qualified ad agency with extensive experience in Google Shopping and product feed optimisation to appear as a sponsored (paid) search engine result will maximise your brand exposure, helping you reach your target audience.
Google Ads offer high visibility and the opportunity to showcase your products in product-related searches and results. Shopping ads display your product image, name and price, along with a link directly to your product page, at the top of the SERP. This hyperlink makes product exposure significantly easier and is another avenue for sales growth, especially in the e-commerce industry.
Zelst has long-standing expertise in Google Shopping feed optimisations and running effective Shopping and Product Listing Ads in Google and Bing. We have seen our clients’ return on investment (ROI) from our product feed optimisation and management services generate significant profits, which your business can benefit from too.
0
%
Average improvement in conversions
0
%
Average increase in search visibility
0
%
Average improvement in position
What Is Google Shopping?
When a user searches for a product, Google Shopping selects the items from its database that best match their search query and intent. This database consists of shopping feeds submitted by advertisers, along with relevant products that Google has automatically selected from merchants’ websites. Clickable image links of those products then appear along the top of the SERPs. Ads are selected by Google based on relevance, quality and the bid, which is the amount the merchant will pay for an ad placement.
As Google Shopping results feature the most relevant and comparable information (a product image, name and price), users can quickly make purchasing decisions, rather than spend time browsing to facilitate product comparisons. Ensuring your Google Shopping feed is optimised results in higher click-through rates, conversions and ROI, as well as lower bounce rates and cost per click (CPC).
Strong Google Shopping Management and Campaign Performance
With diligent Google Shopping feed optimisation, you can ensure you receive return on ad spend (ROAS) and outstanding brand exposure. Our specialist team will draw on previous experience, in-depth research, and rigorous analysis to promote your bestselling and/or high-ticket products while minimising wasted clicks on items that do not maximise your spend.
As a Google Shopping agency, we will:
Optimise your Google merchant feed so that you appear in the most relevant results, and you are in front of customers likely to convert
Carry out extensive research to gain a better understanding of your target market, and follow the submission of your product feed
Monitor and develop your online presence on an ongoing basis to ensure your brand and product conversations are positive
Work With a Certified Google Shopping Agency
Managing and optimising your Google Shopping and product feed campaigns across platforms such as Microsoft Ads, Meta Ads and Amazon Ads is highly complex, detailed and time-consuming.
Since our inception, Zelst’s PPC team have been running and successfully optimising our clients’ Google Shopping campaigns. We are also longstanding Google Partners with relevant experience, a commercial focus and a strategic approach. Zelst operates its own CSS, so we can save you up to 20% on your Google Shopping clicks, and our strict ‘one client per vertical’ policy will ensure you have free product clicks that feature on their own, rather than alongside your competitors.
We will optimise your ads to ensure the highest quality and relevance, and optimise your campaigns, audience targeting, and product feeds to achieve maximum ROI and drive sales. Contact us today to improve your brand visibility and boost your ad results.
Hair & Beauty Client Black Friday PPC Case Study
Advertising with PPC campaigns during Black Friday can be a challenge but, when done right, rewarding for your business. With strategic planning and preparation, you can use paid media to promote your Black Friday campaigns and achieve great results.
Health and Beauty PPC Conversion Model Case Study
How we have delivered a Return on Ads Spend (ROAS) of over 11 for our health and beauty ecommerce client and achieved over 94% annual sales growth through biddable media.