Competitor Analysis
Developing an understanding of how your competitors operate online is essential to creating an original strategy and establishing your own presence. Evaluating the strengths, weaknesses, opportunities and threats (SWOT) to your visibility can only be achieved by comparing your strategy with those of your competitors. This alone, however, will not guarantee your success on the search engine results page (SERP).
Attempting to emulate your competition without first performing a competitor SWOT analysis on your findings puts you at risk of adopting their less successful strategies, stagnating your development or allowing your site to slip down the rankings. For this reason, gaining the insights of an agency experienced in competitor analysis could prove transformative for your business.
What is a Competitor Analysis?
The process of business competitor analysis involves identifying and evaluating similar companies in your industry to understand their strengths and weaknesses in their strategies, the threats they could pose to your brand, and opportunities to surpass them in search rankings. By reviewing each aspect of their strategy, from their products and service offerings, their site structure and content clusters, to their backlinks and peripheral marketing channels, you can incorporate or eliminate elements of their strategy from your own to start competing with large companies on their level.
That being said, discerning which aspects of your competitors’ strategies to imitate or avoid is easier said than done. Conducting business competitor analysis generates large volumes of data, and without access to the appropriate tools or knowledge of search engine optimisation (SEO) techniques, you could be misled by your competitors and inadvertently hamper your existing strategy.
By partnering with an agency to undertake your competitor analysis, you can leverage their expertise to determine which aspects of your competitors’ strategies would be best suited to your business model, while highlighting potential pitfalls and unfavourable habits. Moreover, by conducting independent research into your industry and emerging consumer trends, your business may have the opportunity to outmanoeuvre the competition, making proactive moves that drive traffic to your website and improve your conversion rate.
Competitor Analysis Services
Keyword Research
Identifying the keywords your competitors target and the contexts in which they integrate them into their landing pages and blog content can highlight content gaps in your current strategy. Working with an agency on your competitor analysis can give you access to the latest keyword research tools, which allow you to isolate the search terms not currently being targeted by your site and locate where and how they are being employed by your competitors.
Content Audit
While our content team typically audits our clients’ content to ensure there is no outdated or duplicate content that could undermine their visibility, reviewing content on competitor sites can highlight opportunities for previously unexplored topic clusters.
Content Optimisation
Targeting the same keywords and writing on the same topics as your competitors is an essential step towards improving your strategy, but surpassing them in the search rankings requires an understanding of what appeals to the algorithm. Informed by the latest SEO trends, while maintaining an awareness of the structure and depth of your competitors’ content, our writers can optimise your existing blogs or generate new content ideas that resonate with your audience and increase your visibility.
Backlink Review
The importance of E-E-A-T has only increased since the introduction of AI-assisted search, with website Authority widening the disparity between smaller and more established brands. By evaluating your competitors’ backlinks as part of our analysis service, we can reveal possible sources for your own outreach efforts.
Performance Tracking
With the Google algorithm updating as often as 13 times per day, combating SERP volatility is an issue for even established businesses. In addition to monitoring our clients’ online performance by tracking how competitors respond to each successive update, our analysis service can provide solutions for adapting to the latest algorithmic changes.
Stay Ahead with a Competitor Analysis
At Zelst, we believe that being at the forefront of your industry requires an intimate understanding of your competition. By familiarising ourselves with the approaches and techniques of our clients’ competitors, we can emulate successful strategies while providing value unique to each client, establishing their expertise within their industry and earning the trust of their emerging customer base. Furthermore, by working with only one business in each market, we can wholeheartedly commit to our clients’ success without fear of conflicts of interest.
To learn more about our approach to digital marketing, or to leverage business competitor analysis to rise through the search rankings, please get in touch with us today to gain an edge in your market.
Proven Results from Competitive Analysis
With over two decades of experience navigating the ever-changing digital landscape, our competitor analysis agency is equipped to support your strategic transition with specialist insights gleaned from your competitors. For evidence of our previous search marketing success, explore our case studies to see how business competitor analysis has benefited our existing clients.
HR Solutions Client SEO Case Study
In this case study, we explore how we boosted the search visibility of our HR consultancy client by 559% and organic search traffic by 115% in only six months.
Diesel Engine Supply Client SEO Site Migration Case Study
In this case study, we reflect on how we managed to elevate the site visibility of a diesel engine supply client by 21.50% in only three months.