Google Ads Management
Google continues to dominate the search market, with its share of global searches exceeding 90% in recent years. With approximately 16.4 billion searches being made on Google each day, it is no wonder that Google Ads remains the most valuable paid advertising platform online. That being said, attempting to leverage marketing tools without an effective keyword strategy or understanding of the peripheral tools required to optimise, monitor and iterate on your campaigns can exhaust your budget without delivering an adequate return on investment (ROI).
What is Google Ads Management?
Successfully managing your Google Ads account requires constant attention to tracking campaign performance and the value of your target terms, as well as making changes to your website to increase your Quality Score and reduce bounce rate. While the process of paid search account optimisation promises higher click-through rates (CTR) and conversions, it can significantly drain your time and resources, especially for start-ups and small businesses. For this reason, collaborating with an accredited Google Ads management agency offers numerous benefits.
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Working with an Accredited Google Ads Management Agency
In the same vein as other pay-per-click (PPC) management services, Google Ads management involves creating and optimising paid search campaigns on Google, monitoring their performance and making necessary changes to drive relevant traffic and conversions. The campaigns themselves can be generated and edited through your Google Ads account, however much of the planning and strategy involved in orchestrating an effective Google Ads campaign requires supporting analytical and keyword research tools.
Without access to these tools or an understanding of the interplay between your paid marketing efforts and on-page search engine optimisation (SEO), you can easily burn through your marketing budget while falling short of the visibility and ROI you expected. As a certified Google Partner and multifaceted SEO and PPC management agency, Zelst can provide specialist insights on your Google Ads campaigns while collaborating with your website technicians to ensure your product or service will be found.
When you start working with us, we will forensically inspect your account structure, review and create tight ad groups, and supplement your current keyword lists with trending terms to expand your brand awareness. Once we are confident that the fundamentals of your Google Ads account have been optimised, we can begin testing, analysing and iterating on our approach until we have cultivated a strategy tailored to your business goals.
Working with an Accredited Google Ads Management Agency
Google Ads Management Services to Amplify Your Business
Account Structure
As your number of active campaigns increases, monitoring their performance simultaneously can become unwieldy, putting you at risk of leaving an ineffective campaign live and costing you money. When you employ our Google Ads management services, we will conduct an audit of your account to identify weaknesses in your strategy and organise the remaining campaigns into thematic ad groups to make future monitoring less cumbersome.
Keyword Strategy
While it is important to incorporate core search terms into your campaigns, more competitive keywords inevitably have much higher cost-per-click (CPC), which can deplete your marketing budget and limit the scope of your paid advertising efforts. By taking the time to understand your target audience and aligning our strategy with your long-term goals, we can balance broad industry search terms with hyper-specific long-tail keywords, enabling you to build greater brand awareness while monopolising certain niches in your market.
Campaign Optimisation
From refining your ad copy to strengthen its resonance with your audience, to optimising your on-page SEO to retain the customers that arrive on your site, managing successful Google Ads campaigns requires constant review, research and experimentation to maximise exposure and efficiency. With access to the latest analytical and split testing tools, our PPC specialists will adjust and iterate on their strategies to ensure your Google Ads account is operating at its full potential and your campaigns are at the forefront of search trends.
Conversion Tracking
Driving relevant traffic to your site is valuable, but securing consistent conversions through your Google Ads campaigns is the ultimate aim of our management service. Working alongside your web developers, we can integrate tracking codes into your site to collect user behaviour data, providing crucial insights into how your customers behave after clicking through.
Measurable Success from Google Ads Management
Over the last two decades, Zelst has achieved tangible growth for clients through our Google Ads management services, significantly increasing their sales while keeping their CPC as low as possible. For our client in the wig sector, we raised their annual sales by 94% through a unique conversion model, while delivering a Return on Ads Spend (ROAS) of over 11 at a cost of sale (COS) of 9.04%.
For more insights into our paid advertising successes, please read the generous praise given by some of our clients below, or refer to our case studies for a detailed analyse of our achievements:
“Working with Zelst over these past 12 months has been great. The work they’ve done has helped grow our organic traffic by 50% year on year, and in the last few weeks has seen us rank number one on Google for our target keyword for the first time!”
Luke McMullen, Marketing Manager
Expedite Growth with Google Ads Management Services
While our team of PPC specialists is keen to take responsibility for managing your Google Ads account, we want to reassure you that you will retain complete control of your campaigns for as long as we work with you. At Zelst, we believe that the best relationships are built on mutual trust, which is why we maintain total transparency and seek your approval before making any significant changes to your strategy. Furthermore, when we onboard new clients, we commit to working with no other companies within your industry, so you can be confident that we are dedicated to your success.
For more information about our approach to paid advertising, or to discuss how our Google Ads management services could achieve tangible results for your business, please contact us today to share thoughts on your strategy.