Link Building Strategy
Links to your website from relevant, credible, authoritative and trustworthy sources boost the perceived quality of your content, which, in turn, improves your visibility in Search and AI, which potentially increases the quality and quantity of traffic to your site. Zelst's link-building strategy selectively earns high-quality, relevant and highly valuable backlinks for your site.
At Zelst, we have over two decades of experience providing link-building services that have boosted site authority, traffic and conversions. See how our link-building strategy, combined with our high-quality SEO and content, can provide your business with a secure, long-term approach that boosts your metrics and return on marketing investment.
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How SEO Link Building Strategy Works
As well as being a fundamental element of the internet and the key way bots can discover and understand content, Google, other search engines and Large Language Models (LLMs) value a high-quality link profile as a measure of the strength and value of a domain and the individual links as a sign of the relevance, quality, reliability, trustworthiness and authority of your individual pages. Links are also an organic way to boost visibility in your industry, helping you reach people who are more likely to engage and convert.
We look at the following aspects when building your SEO link-building strategy:
Analyse existing potential
We’ll investigate which websites are already mentioning your brand and politely request that they add context by linking back to your site. This linking opportunity is also mutually beneficial, as websites that mention you can improve their credibility and E-E-A-T, making them more receptive to our request.
Analyse Competitor Links
We undertake detailed Competitor Link Analysis, to understand your competitors link profiles, their link strategies and develop a highly effective link gap analysis. We'll also idenitfy if important sites link to outdated or poorer quality content and even uncover broken backlnks.
Research industry-relevant publications and key figures
The publications and individuals we choose to reach out to as part of our link building strategy will depend on your industry and the products or services you offer. By providing relevant links to potential customers, you’re improving your brand exposure and visibility and encouraging a loyal customer base.
Write high quality, relevant press releases
Whether you’re launching a new website, an innovative product or service, offering a unique industry insight or company update, we will create a professional, appropriate press release to distribute to relevant magazines, trade websites, journalists and other key publications which are relevant to your target audience, and be picked up by authoritative sources in your industry and markets.
Craft high-quality guest posts and bespoke crafted content
A much maligned, but, sometimes, effective way to boost brand visibility and build backlinks is to create guest posts. We’ll produce an industry-relevant, optimised blog post that includes at least one link to your website, and pitch relevant publications or bloggers to post on their websites We can also seek out PR and Outreach content creation opportunities to help you reach a wider audience and enhance your reputation within your field. We also produce high quality bespoke content for individual sites that exactly match their content requirements
Regularly reviewing your backlinks
Our link building strategy experts constantly review the backlinks you receive. If we find any spammy or shady websites linking to your site, we will try to remove or disavow bad backlinks to keep your profile high-quality and avoid any potential Google penalties.
Why You Shouldn’t Buy Backlinks
Google views purchasing backlinks as a “link scheme” because it violates their search guidelines, and your site will be penalised for it. It is a low-effort, bad strategy that generates no success. Search engines have become wiser to link schemes and explicitly prioritise link quality above all.
As an experienced link building agency, we actively seek out quality linking opportunities because we understand how detrimental the consequences of buying links from low-value or spammy sites can be.
Why You Should Consider a Link Building Agency
At Zelst, our SEO link building team will organically improve your link profile using high-quality and valuable content, reaching out to industry-relevant businesses and building mutually-beneficial relationships within your industry. Other benefits of choosing to work with an expert link building agency are:
Your website will be recognised as higher quality by Google, which will, in turn, improve your search visibility.
A solid SEO link building strategy will improve your brand exposure and traffic, which could create customers who advocate for your brand.
A well-crafted backlink strategy could also promote customer trust and loyalty.
Why You Should Consider a Link Building Agency
At Zelst, our SEO link building team will organically improve your link profile using high-quality and valuable content, reaching out to industry-relevant businesses and building mutually-beneficial relationships within your industry. Other benefits of choosing to work with an expert link building agency are:
Speak to our SEO Link Building Team
The link building strategy we’ll build will complement a wider SEO and content strategy that effectively targets your audience and delivers tangible results. To learn more about how an SEO link management team can benefit your business, please don’t hesitate to get in touch with us today.