Content Marketing Audit Services
Content Marketing Audit Services
Uncover new opportunities for improvement with our detailed content marketing audit service.
Content Marketing Audit Services
A B2C or B2B content audit involves a comprehensive review and analysis of your site’s content in order to assess its performance, relevance, quality, and alignment with your business objectives.
Google’s March 2024 Core Update and the subsequent three Core Updates in 2024, designed to improve ways of finding helpful content in search, massively reduced the amount of low-quality content indexed in Google and put sites with low quality or unoriginal content at a disadvantage.
Regular content audits are essential to ensure that your site always has the most up-to-date, high-quality, original content. This ensures that your brand is best represented in search and is always seen and found at every key touchpoint.
At Zelst, we provide our clients with an SEO content audit service to enhance their user engagement, SEO, and conversion rates, among other things.
Content Inventory
During the first stage of your content marketing audit, our team starts to catalogue your website content, including page copies and blogs.
Performance Review
Next, we evaluate the performance of your content, reviewing traffic, engagement, conversions, and other metrics to review what’s working and what’s lacking.
Quality Assessment
We examine pieces of content lacking in quality, including pages with a thin word count, duplicate sentences, or outdated facts.
SEO Analysis
A content marketing audit comes with an SEO review. We analyse keyword targeting, metadata, internal linking, and the readability of your content’s structure.
Actionable Recommendations
After analysing your content, we can recommend which pages to update, merge, remove, repurpose, and add to capitalise on possible opportunities for improvement.
Benefits of Content Audit Services
Learn how your brand can benefit from leveraging B2C or B2B content audit services. With a content marketing audit, you can:
Create a better user experience
By ensuring all of your content serves a purpose and is easy to navigate, you can create a valuable and memorable experience for your visitors.
Improve SEO performance
By allowing us to identify areas for SEO improvements in your content, we can implement these adjustments to help boost your page rankings and remove harmful or outdated pages.
Align with content strategy
With a thorough content audit, you can keep your content in sync with your brand’s objectives while fulfilling your target audience’s needs.
Create a stronger brand voice
A content audit can help ensure consistency across your content, whether through tone, messaging, or layout.
Increase efficiency
Content marketing audit services can help reveal opportunities to repurpose your old content, which can save time and effort in coming up with brand-new content ideas.
Boost conversions
The ultimate goal of content marketing audits is to drive leads, sales, and other desirable actions on your website, encouraging your users to convert through your refreshed content strategy.
Explore more reasons why content marketing is important for your business.
See Our Range of Content Marketing Services
After performing a content marketing audit, we can help you with various other areas to help your site in the SERPs. See our full range of content marketing services below.
SEO content
Our content isn’t just designed to fulfil users’ needs – it’s carefully crafted to appeal to search engine crawlers. Trust us to keep on top of all the latest SEO trends and implement the right technical expertise to get your content found by the right audience.
Content Strategy
Following a content marketing audit, we create a content plan strategy based on your brand goals. We generate content ideas, which can comprise new, republished, or merged pages.
Copywriting
Our team boasts a variety of content specialists and strategists who are all familiar with putting pen to paper. We research and write, transforming your copy with your brand’s tone of voice.
Content Optimisation
We can suggest ways to improve your existing content with SEO-friendly implementations, including links, headings, and up-to-date information.
Content Gap Analysis
Our team is experienced in seeking out gaps in clients’ content and unravelling keyword-driven opportunities to create fresh, relevant content.
Competitor Analysis
We help brands compete online, which is why we conduct competitor analyses to identify website strengths and weaknesses in specific industries.
Why Partner with Our Content Audit Agency
With so many benefits to be gained from partnering with a content audit agency in the UK or beyond, you may be wondering which company to choose. Allows us to tell you how Zelst can help you dominate the SERPs with our top-quality content audit service:
Data-driven strategies
Our content marketing audit service involves identifying how your current pages are performing and how they can improve with real analytics and data. This method means our content audits can lead seamlessly into logical strategies to help your business grow.
Experience
Our content marketing audit experts have years of experience working on clients’ pages and always know what’s working most efficiently. If you have a question about our services, don’t hesitate to contact us.
Proven track record
Browse our case studies below and discover how we’ve helped brands across countless industries get their content found online.
Turning Around a Site in Decline and Achieving a 417% Increase in Search Visibility in 18 Months
Increasing Year-on-Year Organic Search Clicks by 306% with Strategic Content and SEO
Gain More Insight from a Content Marketing Audit
Get in touch with our specialist team today and discuss how our SEO content audit service can help your brand’s messaging come to life.