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Sophie Challis

Sophie Van Zelst

Technical SEO Specialist


Sophie is our experienced and knowledgeable Technical SEO Specialist who is responsible for developing and implementing SEO and technical optimisation to exceed clients’ overall business objectives. Sophie attended Northumbria University and gained a Psychology degree and is particularly interested in how the psyche relates to online customer behaviour.

In her current role, Sophie is able to analyse, manage and optimise client campaigns using specialist software and tools. She is also able to perform extensive keyword, competitor and market analyses for clients and prospective clients as well as undertake on page content optimisation and technical optimisation of websites. These particular skills, alongside her knowledge of SEO, enables her to provide actionable insights to drive the success and growth of online campaigns.

Alongside her SEO work, Sophie is a qualified personal trainer and enjoys putting people through their paces in the gym. Life is all about balance though and she also loves to bake sweet treats in her spare time too. Her guilty pleasure? Watching those weird channel 4 documentaries we all love to hate.