United States
241% Increase in Social Media Visibility in Four Months
In this case study, we explore how we optimised our B2B social media strategy and elevated our LinkedIn and Instagram presence.
Social media is crucial in brand visibility and authority in today's digital landscape. Which is why we chose to refine our own B2B social strategy at Zelst to better engage our audience, showcase more of our expertise, and position our brand as a leader in the industry, all while staying ahead of the latest trends.
The Challenge
At Zelst, we recognised that while our social media presence was active, there was untapped potential in optimising our organic strategy for greater visibility and engagement. Despite consistent posting, our impressions and interactions weren’t reaching their full potential, limiting our ability to showcase, engage and connect with our audience effectively.
Our Enhanced Social Media Strategy
Our goal was to refine our approach, enhance content performance, and demonstrate our thought leadership within our industry whilst connecting with like-minded individuals.. This required a strategic shift focusing on showcasing our upcoming presence at San Diego BrightonSEO, our current perspective on industry updates and a focus on our team.
Through an in-depth audit of our social channels, we identified opportunities to enhance our visual content strategy and platform performance. By implementing a structured content calendar, we ensured consistent, high-value posts across LinkedIn, Facebook, and Instagram, aligning our brand voice with industry insights, thought leadership, and engaging visual storytelling. From Black Friday to Christmas, and other key holidays, we had everything planned and covered!
Instagram Growth & Performance
Over four months, our refined strategy drove significant organic growth and engagement on Instagram:
241% increase in impressions: from 1,111 to 4,841, expanding reach and brand visibility.
64.2% increase in post reactions: showing stronger audience connection.
- 7.1% increase in engagement: stronger audience interaction through meaningful content.
Our Approach for Social Growth on Meta
A key driver of Instagram’s success was a refined visual branding strategy. We introduced a cohesive colour palette, updated typography, and tailored graphic elements that aligned with our brand identity. By following our best social media tips, these improvements ensured a polished, recognisable look across all posts, resulting in a more engaging and professional Instagram feed.
Beyond aesthetics, we shifted our content strategy to prioritise educational and industry-focused content whilst positioning our brand as a trusted thought leader. This was lead by leveraging:
Informational Carousel Posts: Breaking Down Complex Topics in an Engaging Format
Short-Form Videos: Delivering Industry Insights Tailored to our B2B Audience
Strategic Layouts: Optimising Readability and Shareability
This approach not only enhanced engagement but also strengthened connections by delivering more valuable content tailored to our audience's needs.
Our results showcase the power of a refined content strategy and consistent engagement in strengthening B2B presence on Instagram and reinforces the need for businesses to prioritise their social growth. By integrating these strategic changes, we saw improvements in impressions, reactions, and follower growth, reinforcing the impact of a well-executed content and branding strategy.
If Meta remains a weak point for your brand, and you want to see growth like ours - contact our social media consultants today.
LinkedIn Growth & Engagement
Over the same four-month period, our LinkedIn strategy significantly improved visibility and engagement:
76.9% increase in impressions: from 6,852 to 12,123, expanding visibility on a B2B platform.
160% increase in post shares: from 15 to 39, expanding reach and audience.
66.7% increase in average engagement: stronger audience interaction through meaningful content.
24.3% increase in reactions: reflecting a stronger audience connection.
Our Approach to B2B LinkedIn Success
By focusing on high-value content tailored for LinkedIn’s professional audience, we achieved a more engaged and algorithm-formulated profile. Our refreshed strategy prioritised:
Industry insights and expert analysis: positioning us as thought leaders and engaging other industry professionals to share their opinion.
Infographics and carousel posts: increasing engagement and shareability amongst potential clients and interested individuals.
Recognising LinkedIn’s shift towards visual and video content, we refined our branding with a cohesive, professional aesthetic, integrating dynamic visuals and animated video content to enhance visibility and engagement.
These optimisations resulted in a stronger LinkedIn presence, expanding our network and driving sustained engagement from relevant B2B audiences.
LinkedIn Content: Before & After
Before:
After:
The Results: Multi-Platform Engagement and Growth
Our strategic approach of audit, optimise, implement and engage allowed us to re-instate our position in the industry across multiple platforms. Our organic social media growth in visibility on Instagram and LinkedIn has strengthened our brand visibility, authority, and audience engagement. We successfully increased impressions and follower growth and reinforced the power of a well-executed B2B social strategy.
Our team of social media and content specialists is ready to help your business amplify its online presence and drive meaningful engagement. Get in touch today to explore how we can craft a strategy that delivers real results.
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