United States
559% Increase in Search Visibility and 115% Organic Search Traffic in Six Months
In this case study, we explore how we boosted the search visibility of our HR consultancy client by 559% and organic search traffic by 115% in only six months.
At Zelst, we take pride in our results, which is why we made it our mission to increase the organic search traffic of a HR solutions company in decline. Read below to find out what strategies we put in place to turn things around at a very fast rate.
The Objective
When reaching out to us, our HR consultancy client faced a common challenge – their declining online presence was stopping them from taking advantage of all organic search opportunities.
That’s where we came in.
It was time for us to put our skills to the test and elevate the client’s digital presence, attract more website traffic, and convert that traffic into all-important leads for their consultancy services.
The Strategy
With such a task ahead of us, it was important for us to consider what good SEO tactics and strategies we could implement. Here’s a breakdown of how we approached this challenge:
1. Performance review
Before we got stuck into the good stuff, we performed a full site audit to get to grips with our client’s current rankings, as well as their main strengths and weaknesses. Identifying these helped guide our strategy as we knew what improvements to make.
2. Keyword research
Conducting keyword research is critical to any of our SEO strategies, and our organisational development client was no different. We performed keyword research to aid our content marketing efforts, identifying the most relevant search terms for the target audience.
3. Competitor analysis
We took our research further by identifying our client’s major competitors in the industry, helping us determine the areas in which we could distinguish our client and level up our optimisations.
4. On-page optimisations
We worked hard identifying opportunities in which we could action on-page, including page copy and blog articles. Content marketing goes hand-in-hand with SEO, so we put our best writers to the test.
5. Technical SEO improvements
Last but not least, we implemented technical SEO improvements to make the site not only more user-friendly but also more search engine-friendly.
The Results
So, how did the results pan out? After we’d put our best strategies in place, we were able to help our HR solutions client come out on top with impressive gains in search visibility and organic search growth in a very quick time.
Here’s a clearer breakdown:
- 115% organic traffic increase
Within the same six months, this increase in visibility resulted in more users finding and considering our client’s services. This led to a 115% increase in organic traffic.
- 559% increase in search visibility
In just half a year, our employee engagement and development consultancy client gained a 559% increase in search visibility, enjoying top positions for various keywords focused on their field.
Want to Boost Your Organisation’s Search Visibility and Traffic?
If you want to enjoy similar success to our HR consultancy client, we can help you leverage search marketing to outrank your competitors. Sounds good to you? Please don’t hesitate to get in touch today.
Our team loves taking on new projects and is waiting to discuss your SEO, PPC, and content goals. For further marketing information, don’t forget to sign up for the Zelst newsletter or check out our blog to stock up on all the latest insights.
Services Utilised
