We have been working with our client in the home interiors industry for 5 years. They engaged us with a completely new website, brand and concept and wanted to partner with us to help them become visible in the competitive space of rugs. After laying a solid foundation for our client’s website with sound SEO practices, we devised a bespoke content strategy that focused on niche content topics relating to rugs to build authority content around their core product offering. A well-executed content marketing strategy is highly effective, explaining why 84% of businesses have one.
One of the most integral parts of a successful content strategy is based around the creation of engaging, informative and valuable blog content. It helps businesses to target a wide scope of search terms that their target audience is using online.
And, when done properly, blog posts can help you to increase sales, return on investment and customer loyalty. Win, win, win.