Increasing Search Visibility from 0% to 20%+ in Two Years
Here at Zelst, we partnered with an eCommerce client in the sewing sector to strengthen their online presence, working to boost their search visibility and those much-wanted conversions.
The Challenge
Our sewing and craft eCommerce client came to Zelst with the challenge of low visibility in search results. Their online presence was failing to reflect the quality of their products and services, meaning they were missing out on opportunities to grow their customer base through organic search.
Therefore, Team Zelst’s goal was to help the client boost their search visibility and drive organic traffic to their website, ultimately showcasing them as a go-to resource in their field.
The Approach
To transform our eCommerce sewing client’s digital presence, we decided to create and implement a comprehensive SEO strategy with a focus on content marketing and keyword optimisation, as well as technical improvements. Take a look at how we went about it:
1. Comprehensive performance analysis
First, we evaluated our client’s current SEO performance to get a better idea of what we could do to improve. This involved auditing the website, keyword rankings, and content performance.
2. Targeted keyword research
Using data-driven keyword research, we were able to spot relevant search terms that captured user intent at various stages of the buyer journey.
3. Competitor analysis
We assessed our sewing and craft retail client’s key competitors in order to uncover any gaps and opportunities. By comparing their rankings and strategy, we worked on the areas where we could differentiate our client and improve our optimisation efforts.
4. On-page SEO and content optimisation
Following our research, we revamped our sewing eCommerce client’s website content, optimising existing page copy and adding fresh content designed around the targeted keywords.
5. Technical SEO improvements
To contribute to a smoother user experience, we made technical SEO improvements, including internal linking and mobile optimisation. Our efforts contributed to improved crawlability, ensuring that our client’s website was not only user-friendly but also search engine-friendly.
The Results
Although our client was hosting a brand-new site, and SEO usually takes time, we were able to deliver impressive results much sooner than anticipated.
Through our team’s consistent effort and strategic focus, we assisted our sewing retail client in achieving significant gains in search visibility, driving both traffic and conversions.
Here’s a breakdown of the results:
- More than a 20% increase in search visibility
Over two years, our specialist eCommerce client’s search visibility increased from 0% to over 20%, reaching higher positions for various keywords in the sewing sector.
- Traffic growth
Increased visibility translated into more users discovering our client’s products and services. This meant that, over two years, our client saw a 43410.50% increase in traffic growth.
- Improved keyword rankings
Over this time period, positions improved for 124 keywords, and the domain gained 37 new keywords in the top three and 67 new keywords in the top 10.
- Improved Conversion Rates
With more relevant traffic, our sewing eCommerce client also experienced a boost in conversions. The more targeted organic traffic helped attract genuinely interested users to their offerings, resulting in higher engagement and sales.
Want to Similarly Improve Your Company’s Online Search Visibility?
We believe that the right strategy can produce the right results, ensuring you can be seen and found by the people who matter most to your business. Learn more about how you can use search marketing to outrank your competitors.
Our team of content and SEO specialists are ready to tackle what you have in store for them. Please don’t hesitate to get in touch to have a conversation about how we can help your company achieve gleaming results.
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No. New Keywords in the Top Three