East Coast Agency Taps Zelst for Paid Search Expertise
Zelst collaborated with executives from a prominent East Coast digital agency in February 2023 to explore outsourcing opportunities. The senior partners expressed a keen interest in leveraging Zelst's expertise in paid search management, aiming to fuel the growth of their performance marketing business. Impressed by Zelst's track record, comprehensive case studies, extensive experience, and deep understanding of paid media, they entrusted Zelst with reviewing an account they had managed for a considerable duration due to concerns regarding its performance.
Zelst collaborated with executives from a prominent East Coast digital agency in February 2023 to explore outsourcing opportunities. The senior partners expressed a keen interest in leveraging Zelst's expertise in paid search management, aiming to fuel the growth of their performance marketing business. Impressed by Zelst's track record, comprehensive case studies, extensive experience, and deep understanding of paid media, they entrusted Zelst with reviewing an account they had managed for a considerable duration due to concerns regarding its performance.
In addition to identifying improvements in the paid strategy, Zelst found a number of organic opportunities to dovetail with the paid approach for additional impact. A comprehensive SEO strategy was devised to significantly boost the account’s visibility, effectiveness, and return on investment.
In addition to identifying improvements in the paid strategy, Zelst found a number of organic opportunities to dovetail with the paid approach for additional impact. A comprehensive SEO strategy was devised to significantly boost the account’s visibility, effectiveness, and return on investment.
As anticipated, the accounts presented a range of challenges, necessitating substantial rebuilding and restructuring to improve performance. Zelst operated on an entirely white-label basis, utilizing agency email accounts, facilitating communication through Slack with other agency team members, and actively participating in virtual meetings with the agency and clients as needed.
As anticipated, the accounts presented a range of challenges, necessitating substantial rebuilding and restructuring to improve performance. Zelst operated on an entirely white-label basis, utilizing agency email accounts, facilitating communication through Slack with other agency team members, and actively participating in virtual meetings with the agency and clients as needed.
As anticipated, the accounts presented a range of challenges, necessitating substantial rebuilding and restructuring to improve performance. Zelst operated on an entirely white-label basis, utilizing agency email accounts, facilitating communication through Slack with other agency team members, and actively participating in virtual meetings with the agency and clients as needed.
Zelst continued to proficiently run the accounts until a new team member was recruited. During the transition, a systematic handover took place, leaving the accounts in substantially improved condition. This ensured a smooth transition for the new recruit, avoiding the need for extensive restructuring or urgent interventions.
The agency managed to cover for their absent team member while recruiting a new specialist, without an increase in overhead compared compensating a full-time employee. Clients not only experienced uninterrupted, high-quality service but also witnessed a notable improvement in account performance during this period.