United States
PPC Audit
A PPC audit service digs deeper than PPC management, going back further and exploring every nook and cranny of your account to improve its overall performance.
When you’re crafting creative ads, setting up sitelinks, assigning audiences, reviewing keyword terms and placing bids in your campaigns, a ‘set it and forget it’ attitude just won’t do.
A PPC audit agency will provide a comprehensive analysis of your account and campaigns, to identify any issues which are affecting performance and expose any areas of potential in your campaign structure. This ensures your budget is being spent in all the right places.
A comprehensive PPC audit:
- Highlights areas that require attention and provides information and insight into how customers are reacting to your campaigns.
- Removes wasted spend from your campaign.
- Creates a stronger platform for your service to stand proudly on.
Our dedicated team of paid search experts is on hand to give your account the time and affection it needs, so we can make sure you’re getting real value for money.
How does a PPC Audit work?
A PPC audit can cover any number of issues and every audit is tailored to the individual goals of each business.
1. Looking into the reports
First things first, reviewing a search term report will help us to find out exactly what customers are searching for and if the current keywords which are being used are sparking relevant interest. A search term report also gives us an insight into potential keyword opportunities and directions in which you can take your campaign.
2. Reviewing ad content
We then analyse ad content in greater detail. We review your choice of ads and ad inventory, your extensions and how they are positioned on the page. The content of every advert plays an essential role in grabbing the customer’s attention and enticing them to click through to the desired landing page. That’s why we comb through each and every ad to ensure every heading packs a punch and every call to action speaks to the right customers.
3. Analysing on-page user experience
Next, we take a seat on every landing page and analyse whether we are getting the experience we expect. Landing pages are vital in the conversion process as nobody wants to feel tricked into visiting a page that doesn’t help them. We will analyse the picture quality, quantity and quality of content which appears on the page and the relevancy of that content to the ads you have created.
Once we’ve done all that, we’ll really get into the nitty-gritty of your PPC accounts by reviewing your:
- Audience targeting
- Bid strategy and bid modifiers
- Granular and account level quality scores
- Budget Optimisation
- Return on Ad Spend (ROAS)
- Audience
- Location
- Demographic and Device Targeting
- Biddable Media Channel Strategy
All of that, alongside a range of other factors that all have a dramatic effect on the effectiveness and efficiency of your Google Ads or Microsoft (Bing) Ads account. Undertaking a PPC audit allows you to understand these complex platforms at a fundamental level. Your ads require regular refinement and optimisation and every choice you make impacts your campaign performance, so it’s important to get it right.