GROWING TRAFFIC THROUGH A BLOG
Our of our clients in the home and garden sector has an old, non-mobile friendly website that was starting to show its age and, despite our best efforts, rankings and visibility were both falling.
Recognising there was a rich potential for content development in their particular sector and understanding that updating their site was not in their marketing plans we decided to upgrade their WordPress blog to a mobile responsive theme and develop a content plan which would allow us to grow their traffic and presence online, without relying on the old, outmoded site.
This has resulted in a turnaround in overall organic traffic and an increase of nearly 15%.
Whilst the blog itself is growing all the time, showing an overall 78% increase in traffic in 2015, but showing steadily increasing growth as the year progressed.