Save 20% on your Google Shopping Ads
Using Zelst as your Comparison-Shopping Service (CSS) agency partner will save you up to 20% on your Google Shopping Ads cost per click (CPC). Using Zelst CSS means cheaper bids, increased ad presence, potential further growth for your shopping campaigns and much higher ROI on your Google Ads Campaigns.
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What is Google Shopping CSS?
Comparison Shopping Services (CSS) are alternative shopping services to Google Shopping, which are displayed in Google Search results that allow searches to be more competitive and varied, following the EU Ruling in 2017 that Google had an unfair advantage, by favouring their own Shopping Ads in search results.
There’s no need to worry; your website’s shopping ads will still appear in Google’s search results, meaning you’ll still have access to high volumes of traffic but with the bonus of a discounted cost-per-click! You can also continue to pay Google Ads for your ads as normal and access your Google Ads and Google Merchant Account as you do now, but you save 20% on the click cost and either benefit from increased visibility, clicks and sales or a reduced bill. You can read more details from Google on how CSS’s work with Google here.
Benefits of using a Google CSS agency
Overall, CSS allows for greater ad exposure and an increased ROI for shopping campaigns. Here’s how:
20% off the CPC
Google shopping needs to provide a competitive and profitable platform. Google gives away its profit margin on the shopping clicks it receives from Zelst CSS, making the 20% reduction in CPCs possible for ecommerce businesses and allowing other CSS to remain visible in auctions.
Increased ad presence
Not only will visibility in results remain on Google, but your ad presence could also effectively double as merchants can appear twice in the same auction. Although Google avoids showing the same products from the same business next to one another, using multiple CSSs’, or using a CSS alongside Google Shopping, means that different products from the same business can be shown in the same auction.
Reinvestment opportunity or growth
Rather than just keeping the savings you make from the 20% discount on CPC, why not reinvest that money back into the account to help increase measurable metrics? When your account is being managed effectively by Zelst CSS agency your reinvestment could improve clicks, impressions and most importantly contribute to the increase of that all-important conversion rate.
Certified Google Partner
Zelst is proud to be an official Google Partner, specialised in Search and Shopping. Our team of biddable media specialists are all qualified, certified and experience Google Specialists with Google Partner Status. This means all our client campaigns are adhering to Google’s strict performance standards, we can demonstrate significant growth in our client base and we undertake continual training and examinations on an annual basis to ensure we are the top of our game.